Fitness brands are among some of the most enduring concepts in the franchise industry, with some of this sector’s biggest players rivaling the titans of the restaurant world, or the household names found in the home services space.
But the legacy created by workout brands – both big-box and boutique – doesn’t make them immune to change. In fact, it’s this very adaptation and evolution which has helped key players in fitness remain at the top of their game.
That’s why we’re taking a look at the past, present, and future of fitness by speaking with the hottest insiders and influencers. On page six, we speak with Gold’s Gym about the future of the brick and mortar operation, and whether it’s been shaken by the virtual revolution.
On the other side of that, Sunil Rajasekar from tech platform Mindbody joins us on page 13 to explore whether home workouts could be here to stay. This is a burning question asked by today’s fitness franchisors, and only time will tell what consumers gravitate towards.
“The legacy created by workout brands – both big-box and boutique – doesn’t make them immune to change”