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Meet The Judges

Meet The Judges

report by
Kieran McLoone

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in 5 minutes

The Global Franchising Awards 2020 panel of judges comprised of:

PIP WILKINS, CEO of the British Franchise Association
With 20 years’ experience in the franchise sector, Pip represents the U.K. at both the European Franchise Federation and World Franchise Council. The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.

KAY AINSLEY, managing director of MSA Worldwide
Kay Ainsley is a Managing Director of MSA Worldwide, a domestic and international franchise advisory firm. She has over 20 years of experience in franchising as director of franchise development for major franchise systems and as an advisor to companies within the retail, restaurant, services, manufacturing, and B2B industries.

ANDREW BRATTESANI, head of franchising at HSBC UK
Andrew Brettesani has held a number of managerial roles within HSBC, including his last role as senior area commercial director, leading the largest commercial banking team in the UK out of HSBC headquarters in Canary Wharf with a portfolio of some 4,000 SME clients.

TORBEN L. BRODERSEN, CEO of the German Franchise Association
Torben Brodersen is the CEO of the German Franchise Association. The association is the umbrella organization for the German franchise economy, which has around 300 member companies. The association is the representative for the interest of the companies in the franchise economy – for nearly 40 years, the community has represented both franchisors and franchisees.

NICOLA BROADHURST, partner and head of franchising, retail and hospitality at Stevens & Bolton LLP
Nicola Broadhurst specializes in franchising and assisting businesses to scale up and expand through commercial exploitation of intellectual property. Her practice has a particular emphasis on advising on international expansion through franchising including direct-unit franchising, master franchising and area development, as well as assisting international businesses looking to enter the U.K. market.

SHERRY MCNEIL, president and CEO of the Canadian Franchise Association
A veteran in the franchise industry, Sherry McNeil has helped a wide range of systems in a variety of categories, from new and emerging franchise concepts to iconic franchise brands such as Little Caesars, Boston Pizza, Dairy Queen, and YUM Brands, to grow and thrive as both a consultant and in executive leadership positions.

CHANTAL ZIMMER, executive director of the French Franchise Federation
Chantal Zimmer is the executive director of the French Franchise Federation. For almost 35 years she has been involved in the franchise industry as the head of the federation. During those years she has been involved in the European Franchise Federation – particularly with its European Code of Ethics. She is also the founding member of the World Franchise Council, where she has contributed to the writing of the principles of ethics.

HOW THEY JUDGED:

• Once we received all of the entries, they were shortlisted by an independent panel of key impartial industry experts, working to the criteria created by the Global Franchise team.

• Using our criteria as a guide, our judges selected the entry from each category they felt best demonstrated the values that Global Franchise is looking to celebrate. The Best Emerging Category was judged by Fishman PR, an organization that specializes in emerging brands and runs the Springboard emerging franchise conference.

• From the category winners, a panel of franchise journalists selected the coveted title of the Global Franchise Champion 2020.

article extract from report:
Meet The Judges

meet the author Kieran McLoone

Kieran McLoone is the deputy editor for Global Franchise magazine.

article extract from report

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