For this legacy-focused edition of the Wire, we sat down with some of the world’s most recognizable franchise brands to discover how they’ve managed to persevere through decades of cultural shifts and consumer trends, and remain at the top of their game.
Especially in a year as tumultuous as 2020 has proven to be, it seemed fitting to find out how the real titans of industry have managed to navigate previous hurdles and stay as relevant today as they were tens of years ago – or almost a century, if you’re Dairy Queen.
That’s why this edition is almost entirely interview focused: how better to learn about the ways to build an enduring brand, than hearing straight from the frontrunners themselves?
We’ve left no stone unturned as we speak with Catherine Tan-Gillespie about the lasting legacy of Colonel Harland Sanders, Amanda Clark about the perfection of Papa John’s, and Regina Borda about how reinvention is still at the forefront of Pizza Hut’s strategy.
“Here's how the biggest brands have stayed at the top”