now reading Editor’s Letter: Global Franchise Awards 2020

Editor’s Letter: Global Franchise Awards 2020

Editor’s Letter: Global Franchise Awards 2020

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James Fell

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A round of applause for our fantastic entrants

Once again, we were blown away by the level of entries we received for this year’s Global Franchise Awards, the annual celebration of excellence in global franchising. Not only did the scheme generate a remarkable level of activity, entries and growth, but the caliber of applications was extremely high this year, making it a very tough job indeed for our expert judging panel. For the 2020 edition of the Global Franchise Awards – the only initiative to focus solely on international franchising – we included some new categories to freshen things up. This year we included Best Franchise Lawyers, Best Franchise Consultants, Contribution to International Franchising (our version of a lifetime achievement award), and Global Mentorship Award categories, to ensure that that we could celebrate and include as many areas of the global franchising landscape as possible.

While we extended the total number of categories and invited a new array of prestigious judges to join the panel, our core criteria remained the same. Among the qualities looked for by the judges were if brands demonstrated truly global intentions, displayed a strong relationship between franchisor and franchisee, have innovative marketing and growth plans, and most importantly; if the organization has advanced the cause of international franchising. Without further ado, here are the winners of the Global Franchise Awards 2020!

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Editor’s Letter: Global Franchise Awards 2020

meet the author James Fell

James Fell is head of content of What Franchise and Global Franchise

article extract from report

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