As President and CEO of MFV Expositions, it’s been Tom Portesy’s job to organize the events that have been bringing together franchisor and franchisee all over the world. Under his direction, MFV Expositions hosts the three leading franchise events in the U.S: International Franchise Expo, Franchise Expo West and Franchise Expo South – as well as multiple events in Mexico, England, Ireland, Japan and Spain. With more than 25 years of global sales and executive management experience, Tom is widely involved with franchising: he works closely with the International Franchise Association and similar organisations worldwide and has participated as a panelist and moderator in countless educational seminars and symposia.
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Whether as a result of organic franchise development or of mergers and acquisitions, growth brings new opportunities for success. However, if the right systems are not in place to accommodate growth, especially when it occurs quickly, things can backfire13 Jun 2019 | Read Article >
Successful international expansion is not so much a matter of taking a product to the world, it's more about selling an experience that's adaptable to the new market30 May 2019 | Read Article >
You've done your homework. Your brand is important to your business and the licenses to use it underpin your franchise agreements. You have taken all the brand protection advice on board and your trademarks are registered. Job done. Or is it?29 May 2019 | Read Article >
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