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Wingstop to enter Canada following 100-store development agreement

Wingstop to enter Canada following 100-store development agreement

The first of these new sites is set to open in Toronto.

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Wingstop, the chicken wing concept with more than 1,500 locations worldwide, has signed an agreement with JPK Capital to bring 100 Wingstop restaurants to Canada over the next 10 years.

“JPK Capital could not be happier to partner with Wingstop and lead the charge in bringing one of the most successful restaurant brands and the best wings in the world to Canada,” said Joe Poulin, founder and CEO of JPK Capital.

“As technology entrepreneurs and investors, we have been impressed with Wingstop’s investment in innovation and look forward to capitalizing on its proprietary tech stack to offer a best-in-class digital and in-restaurant experience to Canadians.”

JPK Capital is a single-family office founded in 2017, and is led by entrepreneur Joe Poulin, who previously founded Luxury Retreats. It specializes in providing the long-term capital, strategy, and tech expertise to consumer businesses in order to help them scale and grow their operations.

This Canadian expansion comes off the back of a successful 2020 for Wingstop, with the brand experiencing its 17th consecutive year of positive same-store sales growth, and the opening of 153 new units.

“Wingstop in Canada marks another key step toward our stated goal of becoming a Top 10 Global Brand and further validates the portability of our brand on a global level. We currently see Wingstop addressing a need in the Canadian market with our unique brand positioning and product offering and believe this is a market where we can replicate the success we’ve experienced in the U.S. based on Canadians’ appreciation and craving for bold flavor and high-quality product,” said Nicolas Boudet, president of international at Wingstop.

“We are excited to partner with JPK Capital on this endeavor. Joe Poulin and his partners have built a strong track record seeding, operating, and scaling high-growth companies in the technology and hospitality sectors.”

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