global franchise newsletter sign up graphic

Stay in the know and receive the latest international franchising news, insight and investment opportunities

close catfish

Why you should consider entering your business for an award

Why you should consider entering your business for an award

Pip Wilkins, CEO of the British Franchise Association (bfa), explains why it’s important for brands to enter trade or industry awards

Everybody loves recognition, no matter what form that takes. Entering an award not only gives you the chance to put your name in the hat, but it also gives you an opportunity to step back and evaluate your business as a whole, and clearly see what you are doing exceptionally well, what could be improved, and if you don’t get shortlisted, what the competition is implementing and where your business needs to get to in order to be ‘the best’.

You might already be aware of what needs work in your business, but viewing them from an outsider’s perspective can truly change how you view the business. Furthermore, it is a chance to celebrate with the members of staff who are integral to the business and sharing in the recognition. Even if you don’t win, getting shortlisted or even just attending can be really positive for your team and make them feel valued.

Your own awards
An increasing amount of brands are seeing the value in adopting their own awards, usually through an annual conference. In doing so, these companies are able to recognize key talent, reward top performers, and share the success throughout their company. It is a great motivator for staff to go the extra mile, and exceed expectations, a strategy that works for all companies, no matter the size or scale.

The bfa HSBC Franchise Awards
However, entering an awards that is industry-wide can bring larger opportunities, and bigger victories if nominated, as you will be acknowledged by your peers as an industry leader. For recruitment purposes, it helps raise your profile and credibility and highlights why you are a business that people should want to work for.

Be conscious of your accomplishments within your business, whether that’s restructuring an entire brand, implementing new technology, or having an innovative marketing strategy. Don’t be afraid to shout about yourself, especially if the work you have achieved is worth you making plenty of noise.

All of the winners of the 2019 bfa HSBC Franchise Awards
All of the winners of the 2019 bfa HSBC Franchise Awards

For example, the HSBC bfa Annual Awards are the largest and most sought after to win in franchising in the U.K. Entering allows you to challenge yourself against the very best in franchising.

Ed Gill, franchise recruitment manager at Radfield Home Care, really felt that entering the awards process helped galvanize the team and that winning the Emerging Franchisor category has been extremely helpful for the company.

“At Radfield Home Care we were incredibly proud to win Emerging Franchisor,” said Gill. “This reflected the fact our entire operations are really airtight, offering great opportunities for prospective franchise partners and also reflecting the outstanding care provided to our clients, as well as the benefits we provide to our staff with the ‘Caring for our Carers’ pledge.

“After claiming the award, we have noticed an upsurge in prospective franchisees enquiring about taking on a franchise. The incredible reputation of the bfa really holds so much weight, and we have capitalized on this by heavily promoting our awards victory in promotional materials both in print and digitally.”

Other awards
And franchise systems should also enter other awards where they can show off their excellence. Swimtime UK recently claimed the Digital Transformation Award at the International Customer Experience Awards in Amsterdam, staving off competition from the likes of Shell and Turkish Airlines. Pitting themselves against such established and globally-recognized brands, and beating them, is amazing for the company’s profile but also for the entire franchising industry.

States Theo Millward, managing director at Swimtime UK said: “Awards play a vital role to Swimtime for two main reasons. Firstly, one of our core values is ‘raising the standard’. If we are to actively embrace this, it is essential we invite robust scrutiny to ensure we really do practice what we preach.

“Secondly, entering awards leads to an increase in profile and demonstrates that as a brand, we are confident in the quality of what we do. We have found this has led to an increase in brand value and adds considerably to the franchise offer.”

Get your name out there
So the purpose of entering awards is manifold. Increased exposure, industry recognition, trust and thought leader status, a good way to get your business looked at by peers, and a really effective way of boosting team morale. You’d be foolish not to apply.

To find out more about the Global Franchise Awards 2020 judges and how to enter, click here

you may be interested in

franchise directory

  • TaxAssist Accountants

    Business & Professional Services, Financial Services, <100K, Featured

  • Cafe2U

    Food & Catering, Coffee, Take-away, <100K, Featured

  • 800 Pizza

    Food & Catering, Fastfood, Pizza, Take-away, Featured

view more
Connect with Linkedin Logo
Global White Logo Click Here
Close button


Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.


Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.


We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.


This online privacy policy applies only to information collected through our website and not to information collected offline.


Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at


By using our site, you consent to our online privacy policy.


If we decide to change our privacy policy, we will post those changes on this page


If there are any questions regarding this privacy policy you may contact us using the information below. All correspondence relating to the Website should be sent to: Global Franchise 21/23 Phoenix Court Hawkins Road Colchester Essex CO2 8JY Email: