global franchise newsletter sign up graphic

Stay in the know and receive the latest international franchising news, insight and investment opportunities

close catfish

Wendy’s embraces ghost kitchens with 30 per cent of future locations set to be non-traditional

Wendy’s embraces ghost kitchens with 30 per cent of future locations set to be non-traditional

Wendy’s will invest in delivery-only units, ghost kitchens, fuel and travel center units.

Keep up to date with the latest Global Franchise News sent straight to your inbox. Sign up here

As reported by Restaurant Dive, the 6,800 unit strong Wendy’s are pursuing a strategy of growth in non-traditional locations as customer demand for off-premises locations and convenience are the call of the hour.

Abigail Pringle, the chief development officer at Wendy’s, speaking with the media on Monday, said, “In the past I think restaurant brands, and even Wendy’s, might have said a traditional four-wall, drive-thru restaurant was the only way to go, but then we would have missed out on being where customers are.”

The interest is there: Wendy’s Canadian delivery business saw digital sales grow to 10 per cent of total company sales. In the U.S., digital sales comprised 7.5 per cent of sales in Q1 of 2021, steady growth from the six per cent in the previous quarter.

“I think customers are telling us that they like that convenience. And as customer behaviors change, we need to change and evolve our designs,” Pringle said.

“We have things like mobile ordering and curbside. We want to enhance our drive-thru experience, but also importantly, how do we enhance our delivery experience? And the drivers need to have a convenient experience.”

Wendy’s has been in step with innovations in the industry and recognized the need to diversify its locations and customer experiences in 2017, where it experimented with its ‘smart store’ design that decreased footprint and the size of in-store kiosks.

Focusing on off-premises sites

This has been seen in the rest of the restaurant sector. Customers wanted to enjoy their favourite foods during the pandemic and found ordering and delivery was often the only option available, if their favourite restaurant had that option at all.

“In the U.S., we only have one restaurant for every 135,000 people in some of our biggest metro cities. That’s people having to give up on having Wendy’s — we don’t want to have that,” said Pringle.

“So we want to bring Wendy’s to people through the convenience of delivery, and we think these dark kitchens can help us do that.”

Wendy’s already has three restaurants with drive-thrus in the pipeline and has opened one in the U.K. The Philippines is home to a drive-thru only Wendy’s location, in which customers can make orders and pick them up later.

Franchisees can also expect increased efficiency, with new designs freeing up time for employees to focus on customers and getting their orders correct.

“For example, with the enhancement of mobile ordering, or with curbside, and what we do with our digital, instead of spending time on taking an order or processing payment, [an employee] can spend time with you and smile … engage with you [to make] sure your order is accurate,” Pringle said.

Wendy’s considers its non-traditional locations an important part of its offering, and will grow it in the years to come.

“We have had some non-traditional development but not at a very big pace and not in a significant, intentional way. You’ll see a lot more of us in those unique places,” Pringle said.

you may be interested in

franchise directory

  • TaxAssist Accountants

    Business & Professional Services, Financial Services, <100K, Featured

  • Cafe2U

    Food & Catering, Coffee, Take-away, <100K, Featured

  • 800 Pizza

    Food & Catering, Fastfood, Pizza, Take-away, Featured

view more
Connect with Linkedin Logo
Global White Logo Click Here
Close button

WHAT DO WE USE YOUR INFORMATION FOR?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

HOW DO WE PROTECT YOUR INFORMATION?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

DO WE USE COOKIES?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

DO WE DISCLOSE ANY INFORMATION TO OUTSIDE PARTIES?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

THIRD PARTY LINKS

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

CHILDRENS ONLINE PRIVACY PROTECTION ACT COMPLIANCE

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

ONLINE PRIVACY POLICY ONLY

This online privacy policy applies only to information collected through our website and not to information collected offline.

TERMS AND CONDITIONS

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at globalfranchisemagazine.com/terms-conditions

YOUR CONSENT

By using our site, you consent to our online privacy policy.

CHANGES TO OUR PRIVACY POLICY

If we decide to change our privacy policy, we will post those changes on this page

CONTACTING US

If there are any questions regarding this privacy policy you may contact us using the information below. All correspondence relating to the Website should be sent to: Global Franchise 21/23 Phoenix Court Hawkins Road Colchester Essex CO2 8JY Email: subscriptions@aceville.co.uk