Hometown burger joint Wayback Burgers has announced a new master franchise agreement that paves the way for expansion into Ireland. The Irish expansion will be in the hands of entrepreneur Zubair Najm.
Zubair said, “We were looking for a new challenge in franchising and a new brand to add to our diverse food service portfolio, when we attended the franchise show last September in Dublin. We were about to leave when, suddenly, the Wayback Burgers sign caught our eye and we met with Bill Chemero, Wayback Burgers’ Executive Vice President who told us they were interested in seeking the right partner to become the master franchisee for Ireland and we saw a perfect opportunity to bring a well-known American brand to Ireland.
“After researching the Irish Market, looking at feedback from other masters, and reviewing the history and corporate structure of Wayback Burgers, we knew we were on to something big.
After attending discovery day in the US, meeting with the full executive team, visiting a few Wayback Burgers restaurants, and trying their food, we were sold! With the combination of Wayback Burgers’ fresh food and fantastic people, not to mention the need for these products in the Irish market, it was an easy decision for us to go ahead and start negotiations.”
From employment to empowerment: here's what women need to know to be successful in franchising14 Jun 2019 | Read Article >
Whether as a result of organic franchise development or of mergers and acquisitions, growth brings new opportunities for success. However, if the right systems are not in place to accommodate growth, especially when it occurs quickly, things can backfire13 Jun 2019 | Read Article >
Successful international expansion is not so much a matter of taking a product to the world, it's more about selling an experience that's adaptable to the new market30 May 2019 | Read Article >
You've done your homework. Your brand is important to your business and the licenses to use it underpin your franchise agreements. You have taken all the brand protection advice on board and your trademarks are registered. Job done. Or is it?29 May 2019 | Read Article >
For further information on the Tiger Bills franchise please submit your details below.