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Unity Rd. signs multi-unit agreement with established cannabis entrepreneur

Unity Rd. signs multi-unit agreement with established cannabis entrepreneur

Kevin Waltermire is applying for dispensary licenses in Michigan and Ohio.

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Item 9 Labs Corp., the parent company of cannabis retail brand Unity Rd., has announced that entrepreneur Kevin Waltermire has signed a multi-unit agreement to bring three Unity Rd. locations to key markets across the U.S.

Waltermire is seeking immediate entrance into the market and so has purchased an existing dispensary that he will convert into a Unity Rd. store. He has also applied for dispensary licenses in Michigan and Ohio.

He’s no stranger to the benefits of the Unity Rd. model, as Waltermire was the brand’s director of business development from October 2018 to March 2020.

“Regardless of your professional background, opening a dispensary is an incredibly complicated and lengthy process,” explained Waltermire. “The Unity Rd. franchise opportunity is the best way to eliminate a lot of the hurdles and ensure compliance and seamless operations. Their team is going to make it so much easier for myself and many others to enter this fast-growing industry.”

To date, Unity Rd. has signed multiple agreements with 14 entrepreneurial groups across the U.S., ranging from $1m to $2.5m in total investment fees. Growth within the cannabis industry is expected to be big this year, with projections putting the value of the market at $24bn by the end of 2021.

“Franchising allows those who may not have the knowledge or access to necessary resources to have a viable opportunity to flourish,” said Unity Rd. chief franchise officer, Mike Weinberger.

“In my nearly two decades in franchising, I’ve never seen an industry quite like this [cannabis] that could benefit so much from the franchise business model. Beyond helping industry newcomers and existing operators find success, franchising is also helping standardize the cannabis industry.”

“Having worked in the industry with product brands and dispensaries, I’m very aware of the supply chain issues many dispensary owners run into – I’ve seen it play out right here in Denver. So, when I heard the news of the acquisition and learned how Item 9 Labs would alleviate those pain points, I was sold,” added Waltermire.

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