global franchise newsletter sign up graphic

Stay in the know and receive the latest international franchising news, insight and investment opportunities

close catfish

Understanding the rise in home service franchising

Understanding the rise in home service franchising

We spoke with the sector’s biggest franchise brands to get a firsthand perspective of this hands-on industry.

Keep up to date with the latest Global Franchise News sent straight to your inbox. Sign up here.

Interview by Kieran McLoone, deputy editor for Global Franchise

Of all the sectors to persevere throughout the coronavirus pandemic, one stands out as particularly resilient to this kind of global challenge: home services.

Perhaps it’s because people have been spending more time than ever in their homes, or maybe entrepreneurs are just starting to realize the enduring nature of these repair-centric brands. Either way, home services have been in demand more than ever this past year, and we wanted to find out why.

To do so, we spoke with this segment’s standout brands, and compiled an essential guide on the alluring side of service franchising.

1. bluefrog Plumbing + Drain

Established: 2015

Number of locations: 15

Interviewee: Mike Mushinski, president

Why do you think home service brands like bluefrog remain attractive investments, even during a pandemic?

In an economic crisis, the luxury level tends to be the first one impacted. Fortunately for us, plumbing is not a luxury and will always be a need. When something breaks down, a licensed plumber needs to be contacted to fix it.

What do you predict for the future of the services industry?

I think that the stigma that has existed in some minds regarding “the trades” will start to finally fade away. People are realizing that not only great careers can be had in the trades, but highly profitable businesses can be started and grown as well. Plumbing is an essential service – and always will be.

2. Junk King

Established: 2005

Number of locations: Over 100 awarded

Interviewee: Michael Andreacchi, CEO and co-founder

Have you seen a rise in demand for Junk King’s services this past year?

Yes, and this can be attributed to people having to spend a majority of the past year in their home which gave them the free time to finally tackle projects around the house like clearing out the clutter from their basements. Our customers also appreciate our eco-friendly approach to junk removal – we commit to recycling, repurposing, and reusing at least 60 per cent of each haul.

What changes as a result of the pandemic do you think will remain part of the industry?

Touchless services and experiences are not going away anytime soon. More and more of our franchise locations are starting to provide dumpster rentals as an option to allow people the opportunity for a completely touchless junk removal service by allowing them to remove the junk from their homes at their own pace.

3. Greensleeves

Established: 1998

Number of locations: 101

Interviewee: David Truby, managing director

What makes a brand like Greensleeves appealing for franchisees as well as customers?

Greensleeves provides a service that people would struggle to do themselves. So, there will always be a demand for tradespeople to help homeowners achieve the lawn of their dreams. A lot of people think that the seasons of the year have a big impact on Greensleeves’ profitability; however, this simply isn’t true.

Did you need to make any changes throughout the pandemic, and how were these received?

We had to make a number of adaptations to how our service was provided, simply to reduce contact between people to keep customers and staff safe. The most notable of these was the implementation of technology to reduce the paperwork we used on a daily basis. Once we had done that, our customer base was extremely keen for us to continue to visit and provide our service.

4. Koala Insulation

Established: 2018

Number of locations: 55

Interviewee: Scott Marr, CEO

What has made Koala Insulation especially attractive this past year?

Insulation is really one of the only home upgrades that you can make that will actually save you money, so it’s always going to be a go-to home improvement even in times of crisis. If you’re looking to make energy efficiency upgrades to your home, insulation is by far the best improvement you can make.

How has the pandemic affected franchisees?

People are tired of worrying about losing their jobs and want to take ownership over their careers. I believe we’ll also be seeing more semi-absent owners, people who keep their regular jobs while working their business on the side until they’re in a place to focus on their business full time.

5. You’ve Got Maids

Established: 2005

Number of locations: 50+

Interviewee: Frank Berger, founder and CEO

What has changed to cause a consistent rise for services like You’ve Got Maids?

The industry has stayed robust due to shifts in the American workforce. As men and women have established an equal footing in the workplace, neither has extensive time to clean their home anymore. With high-pressure jobs and long hours normal for today’s workforce, our industry is needed to fill the gap and help them out.

How has your rate of franchisee inquiries been affected by the pandemic?

Due to the pandemic, our franchise inquiries have slowed down. However, on the consumer inquiry side, we have been able to retain our client base. The need for a clean home has truly never been so great.

The problem we have run into is a consistent demand for services but a limited amount of supply. Many of our employees are single mothers and with school closures in effect across the country, they have had to stay home and care for their children.

6. Poppies

Established: 1980

Number of locations: 22

Interviewee: Chris Wootton, franchisor and franchisee for West Lancashire and Sefton

What has contributed to Poppies remaining a key competitor in this space?

People turn to brands with longevity and history, brands they know and trust in times of crisis. Our 40-year heritage stood us in good stead! Having the ability and resources to flex our service offering and adapt to change is a further strength of a franchise network of businesses rather than single operators.

What kind of timeline do you predict for a return to normal beyond the pandemic?

As the economy is predicted to return to pre-COVID levels by June 2022, with many households having significantly greater savings – and therefore spending power – together with a new respect for the importance of our homes as havens, our industry is primed to expand rapidly in the next 18 months.

7. Kitchen Tune-Up

Established: 1988

Number of locations: 218

Interviewee: Heidi Morrissey, president

What safety measures did Kitchen Tune-Up put in place during the pandemic?

Shortly after the pandemic started to affect in-person business, we implemented virtual appointments. This has allowed customers a safe, comfortable way to get their kitchen project started. We find that most people can easily navigate Zoom or Facetime, which allows for an interactive, visual and comprehensive appointment. Our franchise owners easily adapted to new safety practices and took pride in keeping homeowners and their teams safe and healthy.

What trend do you see for the industry moving forward?

I predict the kitchen and bath remodeling industry will continue to flourish. Due to an increase of remote jobs, people will continue to spend more time at home than ever. Homeowners will invest in the space where they spend the most time. As technology intertwines with everyday objects, like hands-free faucets, I foresee technology becoming a significant piece of the home, no matter what room. Also, I predict a new demand for products that are easy to clean and surfaces that are safe for the family.

8. Restoration 1

Established: 2008

Number of locations: 350 awarded

Interviewee: Tom Gissler, president

Where do you see the home services industry heading in the next three to five years?

The biggest impact in the restoration franchise community is the dramatic influx of equity money flooding the space. There are stark differences between approaches taken by these equity partners. Some have taken a traditional slash and burn approach, some have chosen to leave leadership and structure in place to examine how the space operates before making changes, and others have found a middle ground.

The short answer is that dominant brands will fall to smaller ones as equity partners stumble in their strategy and quest for profit. Never has such a large injection of capital, changing global weather patterns, and political/economic uncertainty been met at the same time. The deck will be reshuffled and the winners will dominate the space for the next decade and beyond.

9. Neighborly

Established: 1981

Number of locations: 4,500+

Interviewee: Mike Bidwell, CEO and president

Has Neighborly seen a rise in demand from prospective franchisees?

Yes, we have, notably in broker interest. There is increased sensitivity around high, fixed-cost businesses right now, including with lenders. Some brokers have been shifting their clients to essential service opportunities due to the pandemic. Home service brands proved especially lucrative with more people working from home.

Were there any major challenges for Neighborly during the pandemic?

The biggest step to addressing the pandemic was getting the public comfortable with professionals coming into their homes to complete these essential service jobs. We established a rapport with them by putting protocols in place to ensure their safety. All of our service workers were required to wear masks when entering someone’s home or if they were in the general vicinity.

We also introduced contactless paperwork and payments, offered virtual estimates when possible, and more. It was a logistical feat to coordinate all of these initiatives with all of our brands, but it was ultimately a success that paid off in the form of appreciative franchise owners and the happy customers they continue to serve.

10. Fibrenew International

Established: 1987

Number of locations: 262

Interviewee: Jesse Johnstone, president

Have you seen a rise in demand for Fibrenew’s services?

The pandemic has changed the way people spend their money. With more time spent at home, consumers are more interested in keeping their furniture and vehicle interiors looking tip-top and we’re able to help with that.

We have also seen an increased demand from the medical industry as any tears, cuts, or holes in vinyl absolutely, positively cannot exist. Those open areas in vinyl are where bacteria and viruses harbor and the pandemic has forever changed healthcare regulations and patient expectations.

With so many people losing their jobs at the height of the pandemic, there was a shift towards business ownership in an industry that has fared well through these precarious times. Having control and not being at the mercy of someone else have been popular themes among budding entrepreneurs.

Moving forward, what will be important for consumers that franchisees can benefit from?

I believe there will be more focus on the home, on family, on reusing and recycling, and on making the most of what we have. With more and more people likely never returning to an office in favor of remote working, home services are well-positioned to respond to many of these changed behaviors and ways of life.

you may be interested in

franchise directory

  • TaxAssist Accountants

    Business & Professional Services, Financial Services, <100K, Featured

  • Cafe2U

    Food & Catering, Coffee, Take-away, <100K, Featured

  • 800 Pizza

    Food & Catering, Fastfood, Pizza, Take-away, Featured

view more
Connect with Linkedin Logo
Global White Logo Click Here
Close button


Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.


Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.


We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.


This online privacy policy applies only to information collected through our website and not to information collected offline.


Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at


By using our site, you consent to our online privacy policy.


If we decide to change our privacy policy, we will post those changes on this page


If there are any questions regarding this privacy policy you may contact us using the information below. All correspondence relating to the Website should be sent to: Global Franchise 21/23 Phoenix Court Hawkins Road Colchester Essex CO2 8JY Email: