TRIB3 eyes global expansion with new board hires

TRIB3 eyes global expansion with new board hires

Boutique fitness concept TRIB3 is strengthening its team with multiple new appointments across the business, following a recent Series A capital investment.

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The TRIB3 team believes that the brand will be able to ensure that it has the most active team in place to deliver on its global expansion plans and “continue taking the brand experience to the next level”.

Following the recent capital investment from the Fisher Group, Jonathan Fisher has taken up the role of chairman of the board. As the current CEO of Holmes Place, Jonathan brings with him a wealth of experience and has worked closely with TRIB3’s co-founder and CEO, Kevin Yates, to establish a new group board under their leadership, ensuring that the brand can deliver on its planned growth trajectory.

The brand expects that growth will be achieved through franchising studios globally, but with a focus in 2020 on primary markets in the U.K. and Spain.

Leading the franchise development function is newly appointed chief development officer, Karl Dietrich. After a decade of working with health and leisure franchises, including Anytime Fitness and easyGym, Karl has come on board to help deliver TRIB3’s ambition to become the go-to for boutique fitness franchising.

Joining Dietrich is the new chief financial officer, Thomas Moran, who will be leading the financial sustainability of TRIB3.

As TRIB3 is an “experience-centered brand”, the third role on the new board is held by chief experience officer, Matteo Cerruti, who will be responsible for operations, product and hospitality at TRIB3. Kirsty Angove has been named chief marketing officer, bringing with her almost a decade of experience in marketing within the health and fitness industry.

Kevin Yates, CEO at TRIB3, said: “We’re really excited to be welcoming multiple new additions to the TRIB3 family and forming our new board. As an organization that is expanding rapidly, we need to ensure that we have an experienced and ambitious team behind the scenes supporting our growing network of franchise partners.

“Investing in our people is as important as investing in our studios across the world. Every single individual brings something unique to the TRIB3 offering and carries a huge passion for the brand. We now feel that we truly have the best support team in the industry for those looking to own a fitness franchise.”

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