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Tough Mudder Bootcamp announces launch of Area Representative program

Tough Mudder Bootcamp announces launch of Area Representative program

Tough Mudder Bootcamp, the partner-based HIIT and functional fitness workout aligned with the popular global event series Tough Mudder, has announced the launch of an Area Representative program

The Area Representative program is a separate investment from the existing franchise opportunity. According to the brand, it is a high-profile venture designed to give strategic partners a chance to invest in a revenue-sharing model with Tough Mudder Bootcamp.

Dan Henry, vice president of sales and operations at Tough Mudder Bootcamp said: “There has been relentless demand from sophisticated investors who want to power the growth of Tough Mudder Bootcamp with exclusive rights in their own specific territory. Our Area Rep program is in direct response to that demand.

“As Area Reps, investors will develop and support a territory by opening studios, selling new locations to new franchisees and supporting the growth of Tough Mudder Bootcamp throughout their local market. It’s exactly what our candidate pool has been asking for. We are confident this program will allow a new wave of sophisticated investors to diversify their portfolios as Area Reps with Tough Mudder Bootcamp.”

The new program provides area representatives exclusive rights to sell or open franchise units in a reserved territory. Area representatives will also oversee training and support provided to the franchisees and their locations, serving as a devoted resource in the local market.

High-level investors who take part in the program will be helped with a range of benefits, including the ability to leverage global brand equity and earning potential with a world-renowned fitness concept, the option to diversify an investment portfolio with a high-scale growth investment, develop an exclusive territory-based organization inside of Tough Mudder Bootcamp, and bring in additional revenue streams with a percentage of the initial franchise fees and royalties of studios in your territory.

Area representatives are heads of their own region and responsible for leading and motivating a team of franchise owners as they build market share for this partner-based fitness concept within their communities.

Tough Mudder Bootcamp’s partner-based workout draws from the same principles rooted in the Tough Mudder events, fostering a sense of community as class participants work

together to accomplish their goals during a 45-minute HIIT-based regimen. The classes leverage a variety of equipment, including dumbbells, kettlebells, sandbags, bodyweight training, sprint turfs, weight plates, assault bikes, rowers and an impressive monkey bar rig that expands the possibilities for a wide range of challenges within the space.

With six locations currently open – Denver, Las Vegas, Houston, Portland, Philadelphia and Burlington, MA – and more than 30 in the development pipeline already, Tough Mudder Bootcamp will use the area representative program to expand into U.S. markets with strong demand for functional fitness training and HIIT-based workouts.

The Tough Mudder Bootcamp area representative program is ideal for high-level investors who have a passion for the fitness and wellness sector and strong regional business ties. This is a unique opportunity for investors to diversify their investment portfolio with a well-established brand that has a fan base of more than four million people. To support its area representatives, Tough Mudder Bootcamp will provide each with customized growth and marketing strategies for their territories.

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