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The world’s leading franchise media brand, Global Franchise, today unveiled the International Franchise Association’s (IFA) President and CEO as the head judge for the Global Franchise Awards 2021.
Robert Cresanti, recently interviewed by the media brand on the Global Franchise Podcast, announced that he was honored to accept the invite.
The high-profile IFA chief exec, who recently joined a White House task force to re-energize the U.S. economy, is widely recognized and revered as a highly credible ambassador of franchising.
James Fell, editor of Global Franchise, cites Cresanti’s pedigree and work as a reason for inclusion on the Global Franchise Awards panel.
“Robert brings extensive franchise knowledge and insight to our award work, and as such he will provide merit where it matters to the judging process,” he said.
Cresanti, who has headed up the IFA for six years, said: “As president and CEO of the International Franchise Association, I am fortunate to see franchising in its many business formats and sectors, and I have witnessed both successes and failures in franchising. As a judge for this year’s Global Franchise Awards, I am looking forward to seeing the talent, ingenuity, and forward-thinking from brands contending in this year’s awards.”
“Successful franchises create a strong brand and business foundation and build on that to grow their business nationally and internationally. By competing in the Global Franchise Awards, franchises have an opportunity to show the strength of their business, their operations and marketing, and their plan for global growth. This is an exciting moment for franchising, and I encourage franchises to participate in these important awards.”
Cresanti joins a prestigious judging panel comprising Pip Wilkins, CEO of the British Franchise Association, Katalin Mandel, CEO of the Hungarian Franchise Association and more.
Entries to the Global Franchise Awards 2021 open on 18 September, 2020.
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