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The Hummus & Pita Co. signs Midwestern multi-unit deal

The Hummus & Pita Co. signs Midwestern multi-unit deal

As part of the multi-unit agreement, several new locations will be developed in Columbus, Ohio, and across the Midwest.

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Founded in 2011, The Hummus & Pita Co. is a burgeoning franchise concept, capitalizing on the increasing popularity of fresh, authentic Mediterranean cuisine. The brand currently operates six locations throughout New York City, Connecticut, New Jersey and Michigan, and deals such as this will see the concept expand its presence throughout the U.S.

The multi-unit agreement was signed with HAPCO Development of Ohio, LLC, a multi-unit operator with over 15 years of proven franchise experience.

“We were looking to diversify our growing restaurant portfolio, and saw the Mediterranean segment as the next big thing in the Midwest,” said a representative of HAPCO. “The Hummus & Pita Co. has a soul unlike any other concept we’ve encountered, and recognizes the importance of fresh, made-from-scratch menu items.”

Items like the recently unveiled vegan shawarma, or a hummus-based shake called The Chickpea Chiller. All of the brand’s menu is rooted in family recipes, and new dishes are being introduced all the time.

As well as HAPCO, The Hummus & Pita Co. has partnered with franchising experts Fransmart, to grow the brand nationwide. Fransmart are perhaps most notable for their involvement with brands like Five Guys Burgers and Fries, which the organization helped to enter the European market.

“Because the demand for Mediterranean cuisine and healthy food alternatives continues to rise,” said Dan Rowe, CEO of Fransmart, “The Hummus & Pita Co. has unlimited growth potential. We are thrilled to partner with an experienced multi-unit operator to bring the concept’s variety of authentically flavorful, healthy, and innovative options to diners in Columbus and Beyond.”

The Hummus & Pita Co. is looking for franchisees who are willing to develop a territory of at least five units, and who have access to $500,000 of liquid capital.

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