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Franchise Ready, a full-service franchise consultancy focused on assisting emerging franchisors, recently took home the Global Franchise Award for the Best Franchise Consultancy 2021.
To commemorate this win and learn more about the successes behind this accolade, Global Franchise caught up with Franchise Ready’s founder and a bonafide franchising expert, Doug Downer.
GF: What qualities have earned Franchise Ready the title of Best Franchise Consultancy 2021?
DD: We care and we want to see our clients be successful and we go on the journey with them. We do more than any other franchise consultancy service will.
All of our team members have worked in the franchise sector at various levels; we have owned and operated franchises so we know what it’s like to be a franchisee, a franchisor, a master franchisee, a franchise executive and a business owner. We bring this care and understanding to the relationships we have with our clients – and, to top it off, we’re bloody good at what we do!
GF: How would you describe the Franchise Ready offering?
DD: We help emerging brands get their strategy right by determining if and how they should franchise their business. We do this by establishing a deep understanding of their business and their business model to determine what adjustments need to be made to be able to take their concept to market.
We create the strategic plan, the manuals and operating documents such as standard operating procedures, training manual, operations manual, opening manual, franchising manual, marketing collateral, and then we market the opportunity and assist with franchisee recruitment, onboarding and training.
“We do more than any other franchise consultancy service will”
The majority of our clients engage us as part of their team so we don’t just complete a project, we help them grow their franchise.
GF: What is your secret to consultancy success?
DD: Having the right team in place and ensuring they share the same vision and values of helping business owners develop a successful business.
This is best summed up in our values (G.A.M.E.). Generosity – give people more than they expect. Authenticity – don’t be ‘salesy’, be real. More – do more than any other franchise consulting firm and ensure your clients achieve their ‘more’, whatever that may be (more locations, franchises, sales, profit, time). And excellence – be better than your competitors and ensure that your clients are the category killers in their sector.
GF: What makes Franchise Ready an attractive option for a franchisor seeking international growth guidance?
DD: Quite simply we believe we are the best franchise consulting firm in Australia. We know the market, we know franchising, we are competitively priced, and we are committed to our clients long-term success.
We have a demonstrable track record of success having launched and supported over 60 franchise brands in the Australian marketplace.
AT A GLANCE
Main HQ: Sydney, Australia
Image: Doug Downer, founder, Franchise Ready
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