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Rafferty joins the sandwich franchisor from Dunkin Brands.
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Subway, one of the largest franchises in the world with a network of more than 20,000 franchise owners, has appointed Steve Rafferty as senior vice president of development for North America.
With more than 35 years in franchise business development, Rafferty has led the growth and optimization of organizations like Yum Brands, Burger King, and PepsiCo. He joins Subway from Dunkin Brands, where he served as senior director of U.S. business development.
In his role at Subway, Rafferty will be responsible for leading the strategic direction of business development, supporting the network of Subway developers, and leading growth initiatives for new and existing franchisees.
“Steve has the deep experience to successfully lead teams to achieve new franchise recruitment, unit growth, and new market entry goals,” said Trevor Haynes, president, Subway, North America. “His wealth of knowledge, along with his focus on franchisee profitability, make him an ideal leader for Team Subway.”
Subway operates in more than 100 countries, and serves six million made-to-order sandwiches every day.
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