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SIXT appoints new partner in Saudi Arabia

SIXT appoints new partner in Saudi Arabia

The global mobility and car rental service provider signs with Samara Rent a Car, a subsidiary of Alturki Holding.

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SIXT, the German-based provider of mobility and car rental services, has appointed Samara Rent a Car, the car rental, leasing and limousine subsidiary of Alturki Holding, as its franchise partner in The Kingdom of Saudi Arabia.

The partnership leverages Samara’s more than 30 years of mobility service experience in Saudi Arabia. The business will be welcoming customers at the Dammam International Airport and at its head office in Al-Khobar shortly. Additional branches in major cities and at relevant airports across Saudi Arabia are planned.

Husam Abuamer, managing director of Samara said: “We are very excited at the prospect of the partnership between SIXT and Samara. This is another milestone in the history of our company. The partnership with SIXT offers significant added value and enables us to drive sustainable growth for the business.

“It is a unique opportunity and our customers will benefit from the extensive industry and market experience of both companies to offer customized premium mobility solutions.”

Ruediger Proske, senior vice president international franchise of SIXT, said: “We welcome Alturki Holding and Samara Car Rental as our newest SIXT franchisee in the Gulf Cooperation Council region. Saudi Arabia is an interesting and growing market with lots of opportunities in the future.

“Our partnership with Alturki Holding enables us to expand our network considerably and offer our customers comprehensive premium mobility services throughout the Kingdom.”

SIXT’s service portfolio includes everything from classic short-term and long-term rental, leasing business to the exclusive limousine service.

The vehicle fleet covers a wide range of models with premium features and offers everything from compacts and limousines to SUVs and all-wheel drive vehicles to ensure that local customers and travelers in Saudi Arabia have the flexibility to choose a vehicle that best meets their specific mobility demands.

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