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The aim of the program is to bring even more diverse voices into the Realogy franchising network.
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Realogy Holdings Corp, the parent company of full-service residential real estate brands such as Better Homes and Gardens Real Estate, CENTURY 21, and Coldwell Banker, has announced the expansion of its Inclusive Ownership Program to now be available across its entire franchise portfolio.
Through the program, diverse entrepreneurs from groups such as women, self-identified LGBTQ+, veterans, and self-identified ethnic and racial groups including Hispanic, Black, Asian American, and Pacific Islander will be eligible for a multitude of incentives and benefits.
In addition to a waived franchise fee, benefits vary by brand and include financial incentives and exclusive education and mentorship opportunities such as a tuition discount to enroll in Realogy’s exclusive ‘Ascend: The Leadership Experience’ program, and assistance to attain a National Minority Supplier Diversity Certification (NMSDC).
Owners in the program will also receive a complimentary membership and conference registration to an industry partner organization of choice, including the National Association of Real Estate Brokers (NAREB), the National Association of Hispanic Real Estate Professionals (NAHREP), and the Asian Real Estate Association of America (AREAA).
“As a champion of equal and fair housing for all, Realogy’s leading brands must serve the unique needs of diverse communities they serve around the country,” said Sue Yannaccone, president and CEO of Realogy Franchise Group. “We are an industry of opportunity for all entrepreneurs, and the expansion of this groundbreaking ownership program demonstrates Realogy’s commitment to helping invest in and successfully move diverse leaders to what’s next in their business.”
The success of the Inclusive Ownership Program has already been observed in Realogy’s Coldwell Banker brand, with Omni Group signing up as one of the first participants under the program last year. Owned by Tina Marie and Rich Hernandez, Omni Group has seen increased exposure in its efforts to reach and serve a more diverse clientele in their Southern California community.
“Through the program, we’ve been given the tools, structure (something independents don’t always have), mentorship, and confidence boost to back up the hard work that goes into our business every single day to serve our beloved community,” said Tina Marie, owner of Omni Group.
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