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PrimoHoagies gears up for nationwide expansion

PrimoHoagies gears up for nationwide expansion

The hoagie sandwich specialist will open locations in the Mountain States and along the East Coast.

PrimoHoagies has announced its first-ever locations west of Mississippi with five new franchised locations in Denver. The brand has signed 18 franchise agreements to open units in four states: Colorado, Florida, New Jersey and Pennsylvania. It has enjoyed a strong 2020 and a strong start to 2021 with a 21 per cent increase in sales.

“PrimoHoagies is headed across the country!” said PrimoHoagies chief executive officer Nicholas Papanier Jr.

“They say that ‘tough times reveal your true character’ and that’s certainly been true for PrimoHoagies and our dedicated franchisees throughout the pandemic. By doubling down on our aggressive growth plan, we’ve been able to thrive through hard circumstances.

“With a 21 per cent increase in sales and our first-ever western stores opening, our hard work is paying off. This Colorado debut is just the beginning of a nationwide strategy to bring our signature hoagies to as many future fans as possible.”

2021 has been a strong year for the brand and has announced 54 new locations to be opened across the states of Delaware, Florida, Maryland, New Jersey, North Carolina, Pennsylvania and South Carolina.

New locations are as follows, with one store currently planned in each:

  • Denver, CO (five stores)
  • Gainesville, FL
  • Tampa, FL
  • The Villages, FL
  • Hackettstown, NJ
  • Warrington, PA
  • Harrisburg, PA
  • Pittsburgh, PA
  • Poconos, PA
  • St. Clair, PA
  • State College, PA
  • Stroudsburg, PA (two stores)
  • Wilkes-Barre, PA

“As we look ahead to 2022 and beyond, we can’t wait to introduce new areas of the country to PrimoHoagies,” said Papanier Jr.

“With deep expansion in the Mid-West and Mountain States beginning in Colorado, we hope to further our reach and grow our fan base with eventual locations across the country.”

The brand was founded in 1992 and with the planned store openings, should reach over 100 locations during 2022.

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