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Premium Service Brands expands leadership team with three new hires

Premium Service Brands expands leadership team with three new hires

Lydia O’Leary, Mike Oberholtzer, and Russel Kruse will all bring years of franchise development experience.

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Premium Service Brands, a home services franchisor and parent company of brands such as 360° Painting, Maid Right, Renew Crew, Kitchen Wise, Handyman Pro, Rubbish Works, and ProLift Garage Doors, is bringing three new hires on board to develop its leadership team.

Lydia O’Leary is now vice president of franchise development for Rubbish Works & Renew Crew. She first came to the group in December 2020 with experience in the home services franchise segment, including roles with the 200-unit residential cleaning franchise Cleaning Authority and the 137-unit pest maintenance franchise Mosquito Squad.

“What I love about Premium Service Brands is that we offer essential services – all of our brands have been up in sales despite the pandemic,” said O’Leary. “Deciding to pursue business ownership is a major decision for someone to make in their life and it’s important to me to be a part of a franchisor that has their franchisees’ best interest in mind. I know that as soon as someone signs on with one of our brands, they will receive the best support from our operations and leadership team, as well as ample growth opportunities.”

Mike Oberholtzer joined Premium Service Brands in February 2021, and is the organization’s vice president of franchise development for the Handyman Pro brand. He brought almost two decades of experience at companies such as AAMCO, Midas, and H&R Block, and first met Premium’s CDO Iric Wexler 15 years ago at a franchise expo.

“I did a lot of research and due diligence on my own to make sure this was the right opportunity – I wanted to champion a brand that I would franchise with myself,” said Oberholtzer. “What I found at Handyman Pro and PSB was a consistent message of support, a proven model and a much needed business that is bridging the trust gap in home services. The investment range is very attractive, the business model is turnkey, and the multi-brand parent company allows franchisees to scale their portfolio.”

And last but certainly not least, Russell Kruse joins Premium Service Brands as its chief legal officer. Kruse comes from a background in business litigation, where he has represented multiple Fortune 500 companies and has been a partner with several boutique business law firms.

“Everyone that I have met at Premium Service Brands has a real passion for what they do,” said Kruse. “They truly focus on constantly improving service for their franchise partners and promoting methodical and smart plans for growth. While serving as outside counsel, I worked on select issues, but now I will be able to see all of the gaps between the processes and add value in any way I can.”

The new hires come off the back of a successful 2020 for Premium Service Brands, which saw the company achieve a 35 per cent increase in year-over-year revenue, as well as sign 75 new territories in North America.

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