Pokéworks has announced its inaugural expansion abroad with the signing of a master franchise agreement in Mexico. Locations targeted include San Luis Potosi, Monterrey, Ciudad de Mexico, Guadalajara and the Bajio region of West North-Central Mexico.
Leading the the Mexico development will be newly-formed restaurant investment group OPERADORA RAU of Credian, a prominent global financial institution.
Michael Wu, CEO of Pokéworks said, “Recognized as one the most promising and emerging countries in the world, development in Mexico provides us with the opportunity to introduce the Pokéworks concept to an untapped market ideal for expansion. As Mexico continues to promote the importance of a healthy diet and exercise to its residents, we are confident Pokéworks will bring access to fresh, healthy alternatives to traditional fast-food options.”
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