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Following its expansion into India and Malaysia, global tyre company Point S is entering the Philippines market. A master franchise agreement has been signed with MPI.
Chief executive officer, Point S Development, Fabien Bouquet said, “We came to Asia, with little expectations but huge ambition, and this day marks yet another milestone for the Point S group, signing on Philippines as the next market to represent Point S, and be a new member of our Point S family- which is truly how we see ourselves, a big and enterprising family with a united goal to position ourselves as the independent global tyre company.”
Joseph Teh Lim, President, MPI, said “MPI is already a significant player in the tyre distribution market, but a strong Point S retail brand means deeper penetration into the Philippines market, and at the same time engages the consumer market.”
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