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The new model will be incorporated into 1,500 Pizza Hut locations throughout the U.S.
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Curbside pickup and contactless delivery have become mainstays of the quick-serve industry this past year, as customers come to expect that their safety will be valued by the industry’s leading brands.
In a bid to double-down on safety while bringing convenience to the forefront, Pizza Hut has announced the launch of The Hut Lane: a dedicated pick-up window at over 1,500 Pizza Hut locations throughout the States, where customers can drive up and collect their pre-ordered pizza.
“We are giving our customers a variety of options to optimize their pizza-eating experience as we build on our business momentum,” said Nicolas Burquier, chief customer and operations officer, Pizza Hut.
“Not only do we offer industry-leading, innovative menu items that are only available at Pizza Hut, we also offer several digital-first pick-up options for our customers, and The Hut Lane is a great example of that.”
The Hut Lane service is accessed through the Pizza Hut app or website, and upon arrival, guests can just pull up, grab their pizza, and go. For locations where The Hut Lane is not available, customers will automatically be offered Pizza Hut’s contactless curbside pickup.
Flynn Restuarant Group recently took ownership of over 900 Pizza Hut locations, and plans to incorporate The Hut Lane into many of its stores moving forward.
“As we transition into the Pizza Hut system, we are excited about The Hut Lane and the seamless customer experience it offers,” said Ron Bellamy, chief improvement officer, Flynn Restaurant Group.
“We know from our QSR experience how much value a pick-up window can unlock for the business, and we plan to prioritize The Hut Lane in future builds and relocations of existing stores.”
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