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Rapidly-growing fast-casual franchise Greek from Greece Bakery-Cafe has partnered with the Antetokounmpo family.
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By teaming up with the National Basketball Association (NBA) MVP, All-Star, and Milwaukee Bucks player Giannis Antetokounmpo - known as the “Greek Freak” by fans - both parties believe that they can further propel the popularity of Greek gastronomy in the United States.
Antetokounmpo was born in Athens, Greece, to Nigerian parents, and states that he “connected with GFG Café Cuisine’s authentic flavors and strong family values”.
“What won me over is that GFG puts family above all else,” Antetokounmpo said. “They believe in the same values as me and my family, like loyalty and lifelong relationships. They embody delicious tastes, enticing smells, and a joyful culture that neither me nor my brothers can resist.”
GFG Café Cuisine is a fast-casual destination that prides itself on its authentic experience and food imported straight from Greece.
“For years I have been looking for a way to go back to Greece at any moment and now I have found it,” Antetokounmpo added. “GFG gives me the opportunity to share with America everything we love in Greek everyday life and which knows no boundaries.
“For many years, America has been giving me and my family opportunities to sample and appreciate so many different experiences and cultures. Now it’s time for us to return the favor. I’m sure that America will love our culture and our flavors and will adopt them as a way of life.”
For GFG Café Cuisine, the first half of 2020 included a merger and rebranding of its largest competitor in Manhattan; a 31-unit expansion across Long Island and Stamford, New York; and the announcement of its first franchise location in Philadelphia.
The recent expansions will increase GFG Café Cuisine’s footprint to more than 41 locations. With more deals in the pipeline, the concept projects more than 100 units will either be open or in progress by the end of the year.
“They are a freight train barreling across the country,” said Dan Rowe, founder and CEO of Fransmart, GFG Café Cuisine’s franchising partner. “GFG continues to sign deals, build, and open locations, even during this unusual time for the restaurant industry. Their team is highly motivated and is creating incredible opportunities for all-star franchisees.”
GFG Café Cuisine CEO and founder, Georgios Drosos, and a group of successful businessmen opened the first location in 2017.
“We feed our customers ‘the Greek Way’ as we would feed our family at home,” said Drosos. “All of our foods are based exclusively on 776 authentic Greek products carefully curated from the best farmland for olive and citrus groves, vineyards, wheat fields and beehives. We know good food, and we are here to share it with the world.”
GFG Café Cuisine is currently seeking experienced multi-unit foodservice operators and scouting potential markets across the country and internationally.
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