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Nathan’s Famous signs deal with Canadian virtual kitchen

Nathan’s Famous signs deal with Canadian virtual kitchen

The New York-classic serving chain has signed a deal with Branded Virtual Kitchens Canada, Ltd.

Nathan’s Famous has signed a deal with Branded Virtual Kitchens Canada Ltd. to offer Canadian restauranteurs the opportunity to add Nathan’s Famous’ menu to their own without any investment from the franchisor.

“We are thrilled with the response we have seen for Nathan’s Famous in Canada since expanding there in 2019,” said James Walker, senior vice president, restaurants.

“We are excited to move forward with the collaboration with Branded Virtual Kitchens to expand our footprint and to introduce their consumers to the Nathan’s Famous menu.”

Branded Virtual Kitchens offers operators the Nathan’s Famous full menu, including its hot dogs and fries, New York cheesesteak by Pat LaFrieda, Angus beef burgers and hand-dipped chicken sandwiches, premium shakes and more.

“We look forward to helping Nathan’s expand their Canadian footprint,” said Lewis Gelmon president and CEO of Branded Virtual Kitchens who became known for being Canada’s original master developer for Domino’s Pizza in the 1990’s.

“Our easy-to-launch operating system uses off-the-shelf technology, an exclusive agreement with Uber Eats and sourced products to deliver that authentic Nathan’s Famous taste to the Canadian consumer.

“We are so confident in the brand and our system that we’ll guarantee our kitchen partners will always make money which has shown allows them to pay higher wages to solve staff shortages for their entire operation.”

This represents a busy year for the brand, with pushes for expansion across France, and the rest of Europe.

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