global franchise newsletter sign up graphic

Stay in the know and receive the latest international franchising news, insight and investment opportunities

close catfish

Marugame Udon to launch inaugural European location in London

Marugame Udon to launch inaugural European location in London

IMAGE: Henrick Wu

The Asian food franchise will enter the U.K. market in 2021.

Keep up to date with the latest Global Franchise News sent straight to your inbox. Sign up here.

Marugame Udon, an Asian udon noodles and tempura restaurant franchise, will launch in London next year after the formation of a joint venture between Toridoll Holdings Corporation and Capdesia Group Limited. The brand currently has over 800 restaurants in Japan, and a further 250 across Asia, the U.S.A., and Russia.

Marugame Udon (Europe) Limited will be the master franchisee for the region and the new restaurant, which is part of an ambitious rollout plan involving a combination of owned and franchised operations in the U.K. and Europe.

Credit: Rembolle/
Credit: Rembolle/

“I’m delighted to work with Capdesia by setting up our joint venture company in the U.K. We are looking forward to bringing Marugame Udon to Europe and for people in Europe to enjoy our udon noodles and tempura,” said Takaya Awata, founder and president of Toridoll. “We also hope that this relationship will be a stepping stone for the development of other Toridoll brands, as we continue to make progress toward our goal of reaching 6,000 restaurants worldwide.”

Keith Bird, head of the newly formed Marugame Udon (Europe) Limited, is confident the brand will attract new European fans: “Marugame Udon is dedicated to providing delicious, authentic Japanese udon noodles that taste exactly the way they’ve been served in Japan for hundreds of years. Its chefs cook fresh, handmade noodles and complementary tempura options in open kitchens in front of customers every day, all in keeping with traditional Japanese Omotenashi hospitality.”

Abe Matamoros, co-founder and MD at Capdesia, added: “We’re very excited to embark on this new venture with Awata san and his team. The Marugame Udon brand has become one of the most exciting growth concepts in the Asian category today and it’s not often one gets to partner with the clear leader in the category.”

you may be interested in

franchise directory

  • TaxAssist Accountants

    Business & Professional Services, Financial Services, <100K, Featured

  • Cafe2U

    Food & Catering, Coffee, Take-away, <100K, Featured

  • 800 Pizza

    Food & Catering, Fastfood, Pizza, Take-away, Featured

view more
Connect with Linkedin Logo
Global White Logo Click Here
Close button


Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.


Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.


We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.


This online privacy policy applies only to information collected through our website and not to information collected offline.


Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at


By using our site, you consent to our online privacy policy.


If we decide to change our privacy policy, we will post those changes on this page


If there are any questions regarding this privacy policy you may contact us using the information below. All correspondence relating to the Website should be sent to: Global Franchise 21/23 Phoenix Court Hawkins Road Colchester Essex CO2 8JY Email: