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Legends Boxing appoints new COO in franchise push

Legends Boxing appoints new COO in franchise push

Ahead of big developments in 2020, this boutique fitness brand has started bringing in the heavy-hitters.

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Legends Boxing has appointed Scott Hatter as president and COO of the brand, following recent franchise developments and partnerships that have set it up well for the new year. Hatter is a franchising veteran, with extensive experience in both management and developmental roles.

Scott Hatter, Legends Boxing's new COO
Scott Hatter, Legends Boxing’s new COO

“I am truly excited to have Scott in this role, said Michael Blair, co-founder and president of Look Good Brands, the parent company of Legends Boxing. “With Scott leading the team, I am confident as we develop the brand to be an industry leader and be in a position for strong future growth and continued success.”

Hatter’s previous experience in the franchising industry includes his work with notable brands like Burger King, Baja Fresh Mexican Grill, LunchboxWax Salons, and Deka Lash.

With each of these brands, Hatter was a top-performing multi-unit operator, and he was the recipient of Developer of the Year for both Burger King and Baja Fresh, and Franchisee of the Year for Baja Fresh and LunchboxWax.

“I have the ability to work with franchisees as I have the unique perspective of being a franchisee with several successful brands,” said Hatter. “When the opportunity with Legends Boxing was presented to me, I knew this would be a concept I would be passionate to grow, and work with a great corporate team and franchisees. The Legends Boxing strong culture and core values – Real, Belong, Results – are what this brand truly lives by, and I am honored and excited to be a part of it.”

This latest appointment comes hot off the heels of Legends Boxing recent partnership with ClubReady, which will optimize the brand’s club management software to make the experience a seamless one for clients and franchisees alike. This, coupled with the brand’s fiercely passionate members, make Legends Boxing a franchise to watch.

“Legends Boxing will give you an incredible work out while teaching our clients real boxing techniques from our U.S.A. boxing certified coaches,” continued Hatter. “There is not another boxing concept that offers this type of program, and once you take a class, you will understand the uniqueness of our brand.”

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