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Taffer’s Tavern multi-unit franchise partners sign lease to bring the full-service tavern concept to Boston.
Taffer’s Tavern has signed a deal with multi-franchise partners to bring a Taffer’s Tavern location to the new neighborhood located at Arsenal Yards, situated along the Charles River in Watertown, Massachusetts, a short distance from Boston. Taffer’s Tavern was chosen by Arsenal Yards’ team as it would complement the current dining experiences, boutique shops and entertainment offerings.
“We are very excited to welcome Taffer’s Tavern to our unique lineup of restaurants, retail and entertainment offerings here at Arsenal Yards,” said Gary Robinson, vice president, leasing at Wilder, developer of Arsenal Yards.
“It is one of many new additions to the Arsenal Yards neighborhood, and we know our local community will love Jon Taffer’s vision for bringing a top quality experience to casual dining. This opening will help us further our goal of creating one-of-a-kind experiences for our residents, visitors and guests.”
This is the first of seven Taffer’s Tavern restaurants to be operated by Boston natives Marc Magerman and Peter Weber of 8G Hospitality Associates LLC. They wanted the ideal location for the new Taffer’s Tavern restaurant to match the unique offering of the restaurant.
“We had our sights set on Arsenal Yards from the beginning,” said Magerman.
“We were attracted to the unique history and metamorphosis of Watertown; it is such a desirable area for young professionals and families.
“Now, Taffer’s Tavern will become an essential part of the fabric of this vibrant community, front and center on Arsenal Street welcoming people to the neighborhood.”
Taffer’s Tavern will be joined by a variety of restaurants in the Arsenal Yards area, including the likes of Tori Jio, Jason Santos’ Buttermilk & Bourbon, Condesa Restaurante & Tequila Bar and many more.
Taffer’s Tavern has been designed with customer safety at the forefront alongside the most recent technological innovations.
“I designed Taffer’s Tavern with inspiration from the quintessential neighborhood pub, it combines the best in tavern ambiance with the latest in restaurant technology,” said Jon Taffer.
“With Boston’s rich history and appreciation for taverns, I know visitors and locals alike will feel right at home in our latest location at Arsenal Yards.”
Taffer’s Tavern has partnered up with FranSmart, a leading franchise development company behind the growth of brands such as QDOBA Mexican Grill and Five Guys Burger and Fries.
“Taffer’s Tavern is truly the ideal concept for franchisees looking to be on the ground floor of a rapidly growing brand,” said Dan Rowe, CEO of Fransmart.
“The industry-leading technology allows minimal need for food preparation and handling, drastically reducing back-of-house labor. It’s also a hoodless and ventless concept, which opens up real estate and conversion options tremendously.”
The new location is slated to open in early 2022.
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