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The healthy lifestyle smoothie brand is accelerating international expansion.
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Jamba, the global smoothie franchise brand with upward of 850 locations in multiple international markets, has announced a Japanese multi-unit franchising deal with fashion and apparel company ADASTRIA eat Creations Inc., to bring 50 Jamba locations to Japan by 2025.
The first two of these locations have been opened in Tokyo, and ADASTRIA plans to grow Jamba across Japan’s many provinces over the next five years.
“As we strategically expand our brand portfolio in select countries around the world, we believe that Japan is an ideal market for Jamba as we continue our international growth,” said Beto Guajardo, president of FOCUS Brands International, the parent company of Jamba.
“With the success of Jamba in South Korea, it was natural to expand into another strong consumer market like Japan. Key to our international growth is finding the right local partner with the same passion and energy as FOCUS Brands, and with delight we found ADASTRIA Co. Ltd, a lifestyle conglomerate with over 1,500 retail stores including fashion apparel, lifestyle accessories, home furnishings, yoga workshops and food and beverage outlets.
“ADASTRIA also possesses a very strong online retail presence with more than 7.5 million active membership users which Jamba can tap into.”
Jamba’s Japanese locations will also feature a region-exclusive original smoothie: The Sorairo Cozy. Comprised of passion fruit mango juice, pineapple sherbet, blue spirulina, bananas, and Shio Koji (salted rice malt), the new smoothie is a suitably umami blend.
“We are thrilled that ADASTRIA eat Creations Inc. is leading our entry into Japan,” said Geoff Henry, president of Jamba. “Our research shows there’s a growing demand for great tasting juices and smoothies in Asia and we’re eager to bring our reimagined menu and store design to customers all across the region. There are a number of exciting initiatives happening at Jamba and we’re excited to see customer response from our guests in Japan.”
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