global franchise newsletter sign up graphic

Stay in the know and receive the latest international franchising news, insight and investment opportunities

close catfish

Interview: Jason Gehrke, Franchise Advisory Centre

Interview: Jason Gehrke, Franchise Advisory Centre

We speak with Jason Gehrke about the Australian franchise industry, and how it has the potential to bounce back stronger than ever before.

Keep up to date with the latest Global Franchise News sent straight to your inbox. Sign up here.

Interview by Kieran McLoone, deputy editor for Global Franchise.

KM: Thank you for talking with us, Jason. As the director of the Franchise Advisory Centre, what preliminary guidance would you give to international franchisors looking to penetrate the Australian market?

JG: Do your homework first. Many brands that plan to enter the Australian market – and especially those from the United States – fail to engage appropriate local expertise and mistakenly think that their model will work here just as well as it does back home.

Although there are huge similarities in all English-speaking Western societies, there are also significant cultural, economic and regulatory differences that can overwhelm an underprepared international brand.

KM: What kind of impact is COVID-19 having on the Australian franchise industry, and what effects do you think it may cause in the long term, after the virus itself becomes less of a pressing concern?

JG: Right now, the small business sector in Australia is grinding to a halt as the federal and state governments seek to contain the spread of the virus through self-isolation. It has very quickly resulted in immense financial pain for franchisees and franchisors alike, and will most likely result in the deepest recession experienced in our lifetimes.

“Franchising always punches above its weight and will bounce back stronger than stand-alone enterprises”

While this might be bad news for small business more broadly, franchising always punches above its weight and will bounce back stronger than stand-alone enterprises. As unemployment grows, this too will create an increase in potential franchisees looking to become self-employed.

KM: How friendly is the Australian landscape for franchising as a business model, and do any regulations hamper or help business development?

JG: The Australian franchise sector is the most heavily regulated on the planet, and while this might seem daunting at first to international brands, the regulation largely codifies franchising best practise anyway.

A high-performing, mature and well-developed franchise should have no problem complying with the Franchising Code of Conduct and other regulations that impact franchising here; however, a shooting star that hasn’t yet achieved critical mass in its own country and has only been operating for a short while is unlikely to succeed here.

KM: What methods for franchise growth, such as multi-unit or area development, are most common in Australia?

JG: Despite our huge landmass (larger than the continental U.S.A. excluding Alaska), we are sparsely populated with most Australians living along the east coast.

Area development is not common here, and aside from single-grant national master franchises, master franchising in different parts of the country is rarely adopted these days. Most growth is via single unit grants, which typically need to demonstrate certain levels of performance before additional outlets will be granted.

This is different compared to the U.S. where it is common to grant multiple licenses upfront, and then require franchisees to open these sequentially.

KM: Are Australian consumers open to international franchise concepts?

JG: More than 90 per cent of Australia’s 1,100 franchise brands are home-grown and developed, but there are many international brands that are household names.

“Aussies like good products and services, regardless of where they come from”

Aussies like good products and services, regardless of where they come from, provided that those products and services are appropriately customized for an Australian market.

KM: What shifts do you predict will happen within the next few years of Australian franchising, either as a result of COVID-19, or in a more general sense?

JG: I see a huge change to the traditional capital inflow model of franchising as Generation Y becomes the primary cohort of franchise candidates, but can’t raise the finance to invest because of declining levels of homeownership and Gen Y’s different saving and spending priorities.

This means more franchisors will be forced to open company stores to maintain growth, and find ways of accessing funds to facilitate this, plus transition Gen Y operators into these businesses.

There is also now a large proportion of franchise outlets in Australia operated by migrants from a non-English-speaking background, mostly from China and India. This trend is expected to continue.

you may be interested in

franchise directory

  • TaxAssist Accountants

    Business & Professional Services, Financial Services, <100K, Featured

  • Cafe2U

    Food & Catering, Coffee, Take-away, <100K, Featured

  • 800 Pizza

    Food & Catering, Fastfood, Pizza, Take-away, Featured

view more
Connect with Linkedin Logo
Global White Logo Click Here
Close button


Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.


Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.


We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.


This online privacy policy applies only to information collected through our website and not to information collected offline.


Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at


By using our site, you consent to our online privacy policy.


If we decide to change our privacy policy, we will post those changes on this page


If there are any questions regarding this privacy policy you may contact us using the information below. All correspondence relating to the Website should be sent to: Global Franchise 21/23 Phoenix Court Hawkins Road Colchester Essex CO2 8JY Email: