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Stewart will bring her millions of devoted fans to the better-burger brand.
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BurgerFi International Inc., a premium fast-casual restaurant founded in 2011, has announced that Martha Stewart has joined its board of directors as chair of the Product & Innovation Committee.
As well as being the founder of multi-channel lifestyle company Martha Stewart Living Omnimedia, Stewart is a successful entrepreneur, bestselling author of 98 lifestyle and recipe books, and is an Emmy award-winning and James Beard award-winning tv show host.
“BurgerFi is honored to welcome Martha Stewart to our board of directors. Highly regarded as the ‘original influencer,’ her lifetime of successful achievements and knowledge of marketing, product innovation, and food expertise are second to none,” said Ophir Sternberg, executive chairman of BurgerFi.
“As a pioneer in the world of culinary consumerism, Martha stands out as a leader and has the unique ability to connect with an audience. We look forward to her contributions and creative ideas that will enhance the BurgerFi business and brand.”
BurgerFi uses 100 per cent American Angus beef with no steroids, antibiotics, growth hormones, chemicals, or additives. Its menu also includes wagyu beef, antibiotic and cage-free chicken, hand-cut sides and custard shakes and concretes.
“BurgerFi’s chef-driven concept attracted me to the brand. From its hand-crafted menu items and its commitment to the NAE program – No Antibiotics Ever – BurgerFi’s mission to redefine the way the world eats burgers is powerful and showcases its efforts to excel with its products and innovation. I am looking forward to being a part of the BurgerFi family and watching the brand amass its true potential,” said Martha Stewart.
“The BurgerFi VegeFi burger is made with 15 of the freshest vegetables and ingredients and made right in its newly expanded commissary in Palm Beach. It’s as if the vegetables were picked right from my own garden!”
BurgerFi currently has approximately 125 locations domestically and internationally, and since its founding, has been presented with several awards such as Breakout Brand of 2020, and was named “Best Burger Joint” by Consumer Reports.
“BurgerFi is a powerful better-burger concept and when you combine forces with a powerhouse like Martha Stewart, who can infuse her talent, experience, and knowledge with a passion and excitement for the brand, it’s a recipe for even greater success,” said Julio Ramirez, CEO of BurgerFi.
“It’s a great honor to welcome Martha Stewart to the BurgerFi board of directors. With chef-inspired products, Martha’s appointment to the board seemed natural given her cornucopia of achievements. Her contributions as chair of the Product & Innovation Committee collaborating with our very own chef Paul Griffin will undoubtedly boost the brand and create strong value for the company.”
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