Its clientele includes influencers and health-focused locals, and now, this popular massage therapy center is expanding nationwide.
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Following a popular 2015 launch, The NOW Massage soon took its boutique, approachable massage studios to four locations throughout LA: Studio City, Silver Lake, Santa Monica, and West Hollywood.
But that was just the start for this soothing brand, which recently announced franchising plans that will see The NOW expand its reach across the U.S. Initial franchise agreements have been signed to debut studios in Austin, Denver, Chicago, Scottsdale, and Raleigh – no doubt just the beginning of a national takeover.
“There was a void in the market for a next level massage experience in an inspiring space without committing to the time and expense of a full service spa,” said Gara Post, co-founder and chief creative officer of The Now. “Part of our philosophy is incorporating self-care into your routine, and we didn’t want it to be cost-prohibitive or impossible to schedule.”
The NOW offers a selection of table massages, to appeal to a variety of clientele. ‘The Stretch’ is aimed at an athletic audience, with movements that stimulate lymphatic and circulatory systems, whereas ‘The Crown’ is intended to clear the client’s mind and relieve neck, head, and facial tension.
Prices are designed to be approachable for the casual massage-goer, and vary from $45 for 25 minutes, to $105 for 80 minutes. Memberships and other additional ‘enhancements’ are also available, for individuals who prioritize a soothing lifestyle.
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