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The brand’s goal is to convert 2,000 rooms in 24 months, expanding its presence in the country amidst a resurgence of tourism.
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Hilton has laid out its plans to convert up to 2,000 rooms in Thailand within 24 months, building on its existing portfolio of five locations within the country.
These conversions will focus on its full service brands like Hilton Hotels & Resorts and DoubleTree by Hilton, as well as focused service brand Hilton Garden Inn.
“We are encouraged by the recognition our brands continue to receive within the industry, most recently in a report by leading market intelligence company Smith Travel Research, which placed five of our brands amongst the Top 15 in the global pipeline,” said Guy Phillips, senior vice president, development, Asia and Australasia, Hilton.
“The strength of our portfolio and commercial engines have helped preserve and optimize value for our owners throughout one of the most challenging years the industry has ever faced. The trust we see from our partners in our award-winning brands gives us confidence that steering our focus onto rebranding opportunities would allow us to help independent hotel owners in Thailand maximize the potential of their assets.”
Hilton Garden Inn will launch in Phuket, Thailand later this year, following a handful of landmark signings recently conducted by the brand, with Canopy by Hilton premiering in the country in 2023.
“As much as we continue to witness the impact of the global pandemic on the travel industry, across the board we are optimistic about recovery in the mid-to-long term, first through domestic travel that will be followed closely by what we believe will be exponential pick up in international travel as travel borders reopen in a safe and cautious manner,” said Paul Hutton, vice president, operations, Hilton in South East Asia.
“Our commitment to Thailand remains unchanged: across our hotels in South East Asia and Thailand, we continue to prioritize the wellbeing and safety of our guests and team members whilst ensuring we deliver the utmost levels of hospitality to everyone who passes through our doors.
“Even as the needs and demands of travelers evolve, we believe they will continue to recognize our brands for the reliable service, exceptional experiences, and exacting standards of safety we are known for all over the world.”
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