Great American Cookies and Marble Slab Creamery introduce a one-of-a-kind co-brand experience

Great American Cookies and Marble Slab Creamery introduce a one-of-a-kind co-brand experience

A new cohesive brand vision and store design brings the two sweet-treat concepts together in one delicious destination

The co-brand experience, filled with imagination and wonder, brings these iconic concepts together in one delicious destination – a wonderland for those who crave fresh-baked cookies and homemade ice cream. The first store featuring the integrated branding is now open in Columbia, South Carolina. However, due to COVID-19, only curbside pick-up and delivery are currently being offered.

The new Great American Cookies and Marble Slab Creamery experience was crafted with storytelling and a heightened sense of “food theater” in mind. The parent company, Global Franchise Group (GFG), partnered with nationally recognized brand consultancy and creative agency, Sterling-Rice Group (SRG) to conceptualize the vision.

“We have created a cohesive, complementary and unbelievably unique vision for our Great American Cookies and Marble Slab Creamery co-brand locations,” said Jenn Johnston, chief brand officer and president of franchise operations at GFG. “While incredibly popular and distinctive on their own, we know these two legacy brands are irresistible coupled together. The experience is completely integrated from the moment you step in the door, to when you take your first bite. This is monumental and game-changing in our industry – we are taking co-branding to the next level.”

This is the second time GFG has worked with Sterling-Rice Group to modernize and elevate its brand portfolio. Together, they introduced a full rebranding for Round Table Pizza in 2019 centered around “Pizza Royalty.” The unified in-store experience encouraged guests to indulge their sweet senses and to “just imagine, the sweet spot - a place where you can have it all!”

“History is full of famous duos who are better together, but there aren’t many successful co-branded concepts in the restaurant space,” said Liz Seelye, managing director of brand innovation at SRG. “Thanks to insights gleaned with guests and franchisees, we rediscovered what makes each brand unique. Then we strengthened the bond between them to create a more effective operations platform, a more compelling offering, an even more powerful brand promise.”

Nostalgic favorites are served side-by-side innovations like Create Your Own Cookie Shakes, Ice Cream Double Doozies, and Cookie and Cheesecake Brownie Sundaes. The “Unlimited Mix-Ins” Marble Slab Creamery is known for has been reimagined to “Free Mix-Ins” and the customization Great American Cookies is known for now extends to all cakes and cookies. Store signage and new products encourage sweet Instagram moments for social media engagement.

Cakes are a focal point of the concept with a prominent “Cake Walk” that highlights innovation in Cookie Cake and Ice Cream Cake design. This integrated branding also includes new logos, packaging, and a modernized ethos to retain and attract Great American Cookies and Marble Slab Creamery fans and employees for years to come.

“The new design crafts an integrated, contemporary experience so both brands maintain relevance together and separately,” said Jen Jones, managing partner of design at SRG. “Now guests can see how the magic happens. The new-to-world store experience highlights fresh-baked cookie and creative ice cream processes from the marble slab counter and mix-in display to the ‘imagination station’ where guests can observe the artistry of cake customization.”

The Great American Cookies and Marble Slab Creamery co-brand locations have been an incredibly successful concept. There are currently 108 co-branded locations across the country, with an additional 38 franchisees set to add-on a concept to an existing store and 33 additional stores set to open as part of Area Development Agreements. The first reimagined store is operated by longtime franchisees Lane and Ryan Griffith and Glen Lax.

you may be interested in

franchise directory

  • TaxAssist Accountants

    Business & Professional Services, Financial Services, <100K, Featured

  • Cafe2U

    Food & Catering, Coffee, Take-away, <100K, Featured

  • 800 Pizza

    Food & Catering, Fastfood, Pizza, Take-away, Featured

view more
Connect with Linkedin Logo
Global White Logo Click Here
Close button


Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.


Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.


We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.


This online privacy policy applies only to information collected through our website and not to information collected offline.


Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at


By using our site, you consent to our online privacy policy.


If we decide to change our privacy policy, we will post those changes on this page


If there are any questions regarding this privacy policy you may contact us using the information below. All correspondence relating to the Website should be sent to: Global Franchise 21/23 Phoenix Court Hawkins Road Colchester Essex CO2 8JY Email: