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Hot on the heels of announcing its partnership with the International Franchise Association, media brand Global Franchise has now revealed that the Croatian Franchise Association (FIP) has joined its content partnership network.
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“Throughout 2020 we have been building a network of partnerships with national franchise associations to ensure our coverage of regions and territories is underpinned with credible research and authoritative commentary from experts that know the areas best,” said editor of Global Franchise, James Fell. “This partnership with the Croatian Franchise Association helps us to further understand the growing franchise industry in this exciting territory.”
The Croatian Franchise Association - which was established in 2002 - estimates that there are currently more than 200 franchise brands operating in Croatia, of which only 15 per cent are national brands. The franchise industry in Croatia employs around 17,000 people.
Dr. Sc. Ljiljana Kukec, president of the Croatia Franchise Association said: “We have a growing share of international franchises on the market, which is very good - it proves the openness of our market. Our investors are small investors and they do not have big investment possibilities, so we are welcoming micro-franchise concepts.
“We offer very good networking opportunities for regional franchise concepts due to the fact that some other countries of ex-Yugoslavia do not have franchise associations, and their franchise systems are very often our members. Our association is a doorway for the regional investors and we are helping foreign brands to conquer the Croatian and regional markets through our network of partners and institutions.”
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