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The president and CEO discusses the thinking behind rebranding to Neighborly and the franchise’s mission – to become the Amazon of the home and property services sector
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Neighborly was founded in 1981 as The Dwyer Group, and rebranded for one sole purpose: to become a world-class leader in multi-branded home and property services. Neighborly is the holding company of 22 service brands, 19 of which are franchise brands, and at its helm is Mike Bidwell, franchise aficionado, who gives us a peek behind the curtain when it comes to running this globe-spanning business network.
In this conversation, Mike takes us on his journey from Shell oil exec to franchisee and, finally, taking on the mantle of president and CEO of Neighborly. He details the brand’s aspiration and steps taken to become “the Amazon of the home and property services sector”, how rising wages and promotions are adversely affecting franchisee recruitment, and much more.
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