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The co-founder of the MMA-inspired workout brand sizes up the future of premium versus low-cost fitness.
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Any fitness concept, boutique or big-box, has a responsibility to the wellbeing of a population. At least, that’s the stance of Adam Sedlack, co-founder of MMA-centric workout brand UFC GYM, which has been conquering the global fitness market with its premium offering since it was founded just over a decade ago.
Despite the pandemic, business has been booming. So much so that as well as consistent success in the more than 37 countries that UFC GYM already operates in, the brand is on track to open “more gyms in the next four to five months and in any stretch of the organization”.
How have they managed it? By always following the brand’s “North Star”, and ensuring that UFC GYM’s premium price point offers the deepest value proposition in town.
Find out about all this, the potential decline after the boutique boom, and the dangers of a low-cost model, on this episode of the Global Franchise Podcast.
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