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Fransmart hires Peter Hall to pilot new channel growth program

Fransmart hires Peter Hall to pilot new channel growth program

As the global franchise development group’s new channel partner marketing manager, Hall will work closely with franchise consultants and brokers to drive new sales.

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Fransmart, the growth expert in franchising boasting partnerships with the likes of Five Guys Burgers & Fries, Cook’s Tortas, and Pi Pizzeria, has brought Peter Hall onboard to pilot the group’s new channel program. Working closely with franchise consultants and brokers, Hall will look to drive sales and expand Fransmart’s already considerable network of franchisees.

Hall earned a bachelor’s degree in business administration and management from Rhodes College, and has a background in marketing. He founded Socially Advanced Marketing, and has spent many years working with social impact programs in Memphis, Tennessee.

“I am very excited about joining such a highly respected, progressive, forward-thinking organization,” said Hall. “Fransmart is the leader in franchise development, and [its] brand portfolio contains exceptional and innovative franchise brands. I am eager to build relationships with franchise consultants exploring opportunities to expand their sales and showcase the benefits of partnering with Fransmart.”

The channel program will see Hall working with leading franchise consultants and brokers like The Franchise Insiders, IFPG, and FranServ to expand the scope of Fransmart’s brands.

“We are excited to launch our channel partner marketing program, designed to work with the best of the best of franchise brokers, consultants and other professionals to find the highest quality franchisees for our portfolio of brands,” said Dan Rowe, CEO of Fransmart. “Our channel partners enjoy our amazing portfolio of brands, and we want to deliver the highest quality franchise marketing and team in the business to take care of their leads. This will bring unprecedented growth to our brands and channel partners.”

As of 2020, Fransmart’s portfolio of restaurants has over 1,000 new locations in development.

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