global franchise newsletter sign up graphic

Stay in the know and receive the latest international franchising news, insight and investment opportunities

close catfish

Franchise watch: TRIB3 is evolving this popular business model

Franchise watch: TRIB3 is evolving this popular business model

Forget what you think you know about boutique fitness.

Keep up to date with the latest Global Franchise News sent straight to your inbox. Sign up here.

Content Partnership*

The events of the previous year have certainly had a profound effect on many, if not all, industries globally. The fact of the matter is that not all businesses will survive the COVID-19 pandemic and sadly, some operators have been forced to close their doors as a result of this vast commercial pressure.

One operator bucking this trend is TRIB3. The boutique fitness brand has continued to open stores in the very midst of the pandemic, with a third franchised location opened in Madrid and a 42-spot studio opening its doors in the heart of Bristol in September 2020. TRIB3 also has several more planned openings on the horizon including a sixth international territory with a first store in the Netherlands, two stores in Manchester, a city with a clear appetite for boutique fitness, and its first site in Scotland on the grounds of the historic Edinburgh Academicals rugby club. So how, with a model known for its more intimate, class-based formats and close-knit communities, is TRIB3 powering forward?

SIGNATURE THREE-ZONE WORKOUT

The answer, says chief development officer Karl Dietrich, lies in TRIB3’s unique studio design and highly- curated brand.

“Since TRIB3 was launched in 2016, with our signature three-zoned workout, which sees customers train across Treadmills, Resistance and Intensity, what we call our TRI training system, we’ve been augmenting and evolving the experience to what you’ll now see today if you step foot in any TRIB3 studio,” explains Dietrich.

“It was our vision to take the fundamentally powerful elements of the boutique fitness proposition – such as the strong relationships forged in the group setting and the experience-led design this type of offering demands – but make it highly accessible. Our one studio, one workout model is carefully and uniquely designed so that each studio will typically feature more than 48 spots-per-session.

“We term it the ‘volume boutique’ model because we’re able to scale up the power of the group, the power of the community, to something that’s really commercially exciting.”

This volume boutique model means that each new TRIB3 studio can break even at prudent and highly achievable occupancy levels through peak-usage loading. As well as enhanced cleaning measures, TRIB3 also adjusted the layout of its studios, adding dividers and creating distanced training lanes, but also adapted the timetable based on feedback from customers around their changed consumption habits.

“All you need is a passion for bringing people together and providing exceptional customer experience”

This ensured that while distancing would mean reduced capacity, as the model is built on a prudent occupancy rate even with reduced session capacity, occupancy only has to increase marginally per session to keep the store profitable. TRIB3 saw over an 80 per cent return rate in its U.K. stores just one month after the lifting of the first of the country’s national lockdowns, with an average 78 net promoter score (NPS).

Dietrich continues: “These results highlight how exciting boutique fitness is and the huge opportunity for TRIB3 as we continue our global expansion. Our NPS scores are consistently over 60 and were even higher after lockdown – there is such power and loyalty in the communities we are creating.

“This is also evident in the longer-term results the TRIB3 business model offers for franchise partners; as a store matures, 80 per cent of your revenue will come as repeat purchases from your existing customer base and a huge proportion of your new leads will be generated by referrals from this highly engaged base.

“Naturally, with such a resilient and exciting business model, we’re always thrilled to welcome both new franchisees and new master franchise partners into our family and to grow our network in new and existing markets, globally – but now more than ever, we see how important it is to keep growing the sector and get more and more people physically active.”

GROWTH, DESPITE CHALLENGES

TRIB3’s highly resilient model, which delivers fast results even with COVID-19 safety measures in place, means the group has continued to grow its global family even through lockdowns and restrictions.

The highly curated design and commercially-effective business model means that as a master franchise partner with TRIB3 you’ll quickly recruit store owners into your network; all with the guidance and backing of a highly experienced support team and a proven operational blueprint. Likewise, the nature of the programming and workout experience means the TRIB3 concept has strong consumer appeal across the largest possible audience to drive great results for each store.

Designed to be intensive but accessible and underpinned by custom heart rate tracking and proprietary metrics of effort level, TRIB3 is arguably the most inclusive workout in the world. It is also complemented by TRIB3 Live, the brand’s virtual platform, which offers the option for customers to train on and offline. This grows the brand’s reach at scale and comes with a financial kickback to the franchisee when customers at their store also utilize virtual workouts. Plus, with digital fitness here to stay, it takes away the effort and production from store owners and offers another stream of revenue.

“The fitness industry is such an exciting and in-focus sector with a hugely bright future ahead. My key message would be that you don’t actually need to be from the fitness industry to start franchising with TRIB3” says Dietrich. “The wider support team and I have decades of experience in the sector to support you through the process and set you up for success. In fact, our CEO and founder Kevin Yates was one of the pioneers of the U.K. boutique fitness market. All you need is a passion for bringing people together and providing exceptional customer experience; fuse that with our proven concept and an amazing journey will follow. If that excites you, get in touch – your future could start today.”

AT A GLANCE

Established: 2016

Number of franchised outlets: Six franchised of 13 outlets

Location of units: Sheffield, Leeds, Helsinki, Moscow, Madrid; Cuzco, Basilica, Goya; Guangzhou, Bristol, Edinburgh (opening Q1 2021), 2x Manchester (opening Q2 2021), Amsterdam (opening Q2 2021)

Franchise investment: Enquire for more information

Contact: franchise@trib3.co.uk

you may be interested in

franchise directory

  • TaxAssist Accountants

    Business & Professional Services, Financial Services, <100K, Featured

  • Cafe2U

    Food & Catering, Coffee, Take-away, <100K, Featured

  • 800 Pizza

    Food & Catering, Fastfood, Pizza, Take-away, Featured

view more
Connect with Linkedin Logo
Global White Logo Click Here
Close button

WHAT DO WE USE YOUR INFORMATION FOR?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

HOW DO WE PROTECT YOUR INFORMATION?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

DO WE USE COOKIES?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

DO WE DISCLOSE ANY INFORMATION TO OUTSIDE PARTIES?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

THIRD PARTY LINKS

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

CHILDRENS ONLINE PRIVACY PROTECTION ACT COMPLIANCE

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

ONLINE PRIVACY POLICY ONLY

This online privacy policy applies only to information collected through our website and not to information collected offline.

TERMS AND CONDITIONS

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at globalfranchisemagazine.com/terms-conditions

YOUR CONSENT

By using our site, you consent to our online privacy policy.

CHANGES TO OUR PRIVACY POLICY

If we decide to change our privacy policy, we will post those changes on this page

CONTACTING US

If there are any questions regarding this privacy policy you may contact us using the information below. All correspondence relating to the Website should be sent to: Global Franchise 21/23 Phoenix Court Hawkins Road Colchester Essex CO2 8JY Email: subscriptions@aceville.co.uk