global franchise newsletter sign up graphic

Stay in the know and receive the latest international franchising news, insight and investment opportunities

close catfish

Franchise watch: The booming bubble tea industry

Franchise watch: The booming bubble tea industry

From a single treat to a way of life, MEITO is spearheading the bubble tea boom.

Keep up to date with the latest Global Franchise News sent straight to your inbox. Sign up here

Content Partnership*

While on a holiday in Los Angeles in 2009, one of MEITO’s founders stumbled across the uniquely refreshing treat of bubble tea. A relatively new creation at the time, they immediately knew that bubble tea needed to be introduced to the masses back in Germany. The sociable side of the drink lent itself to a casual cafe atmosphere, and the calorie-conscious ingredients were perfectly suited to the trend toward healthy eating.

One year later, the first MEITO store opened in Munich, Germany, and the brand has been reaping the benefits of bubble tea franchising ever since.

MODELS TO SUIT EVERY MARKET

Now operating for over a decade, MEITO has honed its bubble tea franchising models to a fine edge; allowing the brand to remain popular and competitive as the bubble tea phenomenon has grown. All of this experience has led MEITO to design four franchise models to suit a variety of markets:

+ MEITO’s Mobile is a food truck option that brings the brand’s signature bubble teas to thirsty customers on the road, traveling around cities and countries to serve up bubble tea, coffee specialties, burgers, and sandwiches

+ MEITO’s EATERY provide fun-infused drink experiences to share with friends and family, and locations are designed to be sociable and sustainable

+ MEITO’s EXPRESS is the perfect grab-and-go option for college campuses, airports, shopping malls, downtown and suburban locations, and hotels. These locations still serve the brand’s popular bubble tea and drinks collection, as well as a wide range of ready-made sandwiches, salads, sweets, and smoothie bowls

+ MEITO’s DOUBLE DECKER takes the brand’s European food truck icon and extends it, combining eating out with a roving spirit

Across all of its models, MEITO offers more than 6.6 million different combinations, flavors, and tastes of bubble tea, all in accordance with ‘The German Perfection’. The brand has managed to reinvent bubble tea from a single treat to a way of life, and a seriously cool social experience.

MEITO’s locations are all committed to sustainability, through the use of natural, repurposed materials and locally sourced ingredients. Fresh ingredients such as chicken, meat, vegetables, soft drinks, and water are all sourced locally from approved vendors, and proprietary products such as the raw bubble tea materials are purchased directly from MEITO’s nominated suppliers.

“The brand has managed to reinvent bubble tea from a single treat to a way of life, and a seriously cool social experience”

Customization can also be incorporated into the MEITO menu offered by each location to suit a franchisee’s country or area, and the brand will assist in the production and presentation of new food items, as well as supporting the supply chain systems needed for new items. The average bubble tea on offer by the brand is also only 40Kcal per 100ml, so they’re tasty while also being good for you!

MEITO is currently interested in speaking with master and multi-unit franchisees to expand the brand worldwide, and single-unit locations are also available throughout the GCC.

AT A GLANCE

Established: 2011

Number of franchise locations: 7

Location of units: Lebanon, Oman

Investment range: $80,000 - $280,000 (depending on model)

Minimum required capital: $100,000

Contact: franchise@meito.me

you may be interested in

franchise directory

  • TaxAssist Accountants

    Business & Professional Services, Financial Services, <100K, Featured

  • Cafe2U

    Food & Catering, Coffee, Take-away, <100K, Featured

  • 800 Pizza

    Food & Catering, Fastfood, Pizza, Take-away, Featured

view more
Connect with Linkedin Logo
Global White Logo Click Here
Close button

WHAT DO WE USE YOUR INFORMATION FOR?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

HOW DO WE PROTECT YOUR INFORMATION?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

DO WE USE COOKIES?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

DO WE DISCLOSE ANY INFORMATION TO OUTSIDE PARTIES?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

THIRD PARTY LINKS

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

CHILDRENS ONLINE PRIVACY PROTECTION ACT COMPLIANCE

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

ONLINE PRIVACY POLICY ONLY

This online privacy policy applies only to information collected through our website and not to information collected offline.

TERMS AND CONDITIONS

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at globalfranchisemagazine.com/terms-conditions

YOUR CONSENT

By using our site, you consent to our online privacy policy.

CHANGES TO OUR PRIVACY POLICY

If we decide to change our privacy policy, we will post those changes on this page

CONTACTING US

If there are any questions regarding this privacy policy you may contact us using the information below. All correspondence relating to the Website should be sent to: Global Franchise 21/23 Phoenix Court Hawkins Road Colchester Essex CO2 8JY Email: subscriptions@aceville.co.uk