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Franchise watch: Metal Supermarkets – a business as solid as steel

Franchise watch: Metal Supermarkets – a business as solid as steel

An essential business, Metal Supermarkets continues to grow while others struggle.

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Until early 2020 the term “essential business” was unknown and unused. What a change a year makes! Now well known, this classification has supported ‘winning’ companies while drastically negatively impacting others.

The pandemic is not fair but some brands like Metal Supermarkets, an award-winning franchise network, have not only continued to operate but are achieving sales growth and success.

The reason? Metal Supermarkets was essential before and this will continue. It truly is an essential and stable, though perhaps boring, business. But a successful one!


Metal Supermarkets is fully and justifiably an “essential business”. Countless businesses need metal every day to operate. Whether for infrastructure, manufacturing, maintenance, or even on the frontlines of the COVID-19 fight, such as hospital maintenance and facemask manufacturing, businesses have turned to Metal Supermarkets as a source for over 8,000 types, shapes, and grades of metal, cut-to-size and delivered fast for over 35 years.

“Metal Supermarkets has become a preferred choice to build a solid, stable, and profitable business”

During the past year, Metal Supermarkets has posted record network sales in all markets and continued to open new franchise locations to meet the ongoing need for small-quantity metals.

Metal Supermarkets franchisees benefit from a diversified customer base. Stores are not dependent on any one major customer or industry. For example, while the aerospace and tourism industries have slowed in 2020, other businesses emerged – like a clothing manufacturer producing masks and medical suppliers to become repeat customers.

Many different businesses require metal, and most of them are also essential.

Research by Forum Research commissioned by Metal Supermarkets reported that the majority of customers saw no impact on their business due to the pandemic.


With over 100 stores open across four countries, and a business system that has been perfected over 35 years, Metal Supermarkets is poised for accelerated growth in 2021 and beyond. The network is now seeking sales and operational-focused candidates for single and multi-unit owners, as well as international master franchisees to expand this unique concept beyond North America and the U.K.

The business system – which is so stable it has not materially changed since being founded – offers online and in-store training, a full suite of head office-managed marketing campaigns, a proprietary ERP software business system, dedicated operational support, conferences, and other franchisee-to-franchisee networking opportunities, as well as a gambit of supportive materials, to help franchisees succeed.


While a metal supply franchise may not have been an obvious choice for franchise candidates prior to the pandemic, Metal Supermarkets has seen a dramatic increase in interest this past year. Aspiring entrepreneurs are recognizing the value in the stability and potential of a Metal Supermarkets franchise while being warier of potential pitfalls of other, more trendy business models.

With a record number of stores in development, Metal Supermarkets has become a preferred choice to build a solid, stable, and profitable business.


Established: 1985

Number of franchised outlets: 100+

Locations of units: U.S.A., Canada, England, Scotland

Investment range: $228,500 - $437,000

Minimum required capital: $150,000


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