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Franchise watch: Meet the franchise building million-dollar businesses

Franchise watch: Meet the franchise building million-dollar businesses

Fantastic Services has proven resilient to market fluctuations and is now on a million-dollar mission.

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Fantastic Services is a leader in the property maintenance industry with a global network of more than 530 franchise partners, providing over 100 property maintenance and home improvement services, such as cleaning, handyman, pest control, gardening, and removals across the U.K., Australia, and the U.S.

Being prepared for the worst-case scenario in which traditional ways of delivering services are no longer feasible has set the company to success. During these turbulent times caused by the pandemic, one of the most technologically-advanced property maintenance franchises demonstrates great performance.

“We established Fantastic Services in 2009 during a recession and we believe that our innovative thinking and hard work help us to confidently and restlessly drive through uncertain times,” says Anton Skarlatov, co-founder and CEO of Fantastic Services. “Our company is living proof that starting a business in the middle of a crisis could be a very smart move.”

During the past few months, the company has significantly expanded its franchise network. As a result, it announced a new, more ambitious goal to help a thousand people from various backgrounds build a sustainable million- dollar business in the property maintenance industry.

Fantastic Services is now looking for people who share the same vision and want to run a thriving business in the home services market. The brand offers various types of franchise, depending on the person’s background, experience, resources, and goals.

The area development franchise gives franchisees the exclusive rights to sub-franchise and develop the brand in a particular area or state. They can sub-franchise directly to a team of technicians or to a working franchisee that manages several units.

The master franchise option guarantees the rights of a whole new country, where the franchise partner can recruit area developers and working franchisees.


Six of Fantastic Services’ area developers have already generated a revenue of over a million. After real cases proved its aim reasonable, the brand is now on a mission to help 1,000 people build a $1m business in the next 10 years.

Rune Sovndahl, co-founder and board chair of the company, explains that it still takes a certain character to accomplish this: “We already have all they need – an innovative mindset, cutting-edge technology, and flexible business model. But the franchises have to put in a lot of work and dedication in order to become millionaires. Franchising is a two-way street.”

Disruptive technology is Fantastic Services’ driving force. The brand was announced a winner of last year’s Franchise Innovation Awards. The company inspired the whole franchise industry by bringing creativity, hustle, and innovative thinking to its work. The QFA has also nominated the company for one of the most prestigious recognitions – Franchisor of the Year 2021.

“Our company is living proof that starting a business in the middle of a crisis could be a very smart move”

When asked how the brand managed to invest over $20m in technology, Skarlatov explains that investing back into the business starts with a mental shift: “It’s easy to use the excuse that you can’t afford to invest money in your business because you aren’t making enough. The truth is, you will never make enough. “We’re committed to investing 80 per cent of all profits back into the business. In the past 12 years, we’ve built a fully integrated CRM platform and two award-winning apps that allow customers to book a service in less than 30 seconds. The whole system automates the process of booking, scheduling, and invoicing. It optimizes the work of technicians and franchisees, improves business efficiency, and helps increase profits.”

Apart from the bespoke technology, the franchisor offers full training, support, and even individual business coaching. Fantastic Services prides itself on being truly supportive. As Sovndahl says: “It’s not just about providing support. It’s giving franchisees focus. Giving them the opportunity to be part of something bigger, a movement if you will.”


“Our franchise program works for people from many walks of life,” says Sovndahl. He assures that the Fantastic Services franchise is for anyone motivated and hard-working: “I believe it doesn’t matter what your background is, where you were educated and who your parents are. I don’t think you need to go to university to become a millionaire. What you do need is the drive and persistence to follow the system and create a successful business.”

After the unexpected COVID-19 outbreak, many people working in the hardest-hit sectors either lost their jobs or experienced significant pay cuts. Given that, Fantastic Services is encouraging them to enter a sustainable industry and become part of a recession-proof company.

“We’re committed to investing 80 per cent of all profits back into the business”

“With the coronavirus outbreak having an impact on almost every business sector, we proved that our business model can adapt to any situation,” says Skarlatov. “Due to the exceptional circumstances, we’ve adjusted our services by implementing new regulations and practices. Instead of focusing only on the new antiviral and cleaning services, we continuously develop our gardening, pest control, and handyman services, as well. We continuously find new ways to support our franchisees, organize additional training, and helping them grow their business.”

Fantastic Services is a people-driven company, backed by high- end technology. The company has various opportunities and claims that everybody can run a successful business and achieve their personal goals. No matter what industry one chooses to dive into, whether it’s cleaning, gardening, handyman, plumbing, or pest control, the brand will aim to make them a million-dollar business owner.


Established: 2009

Number of franchised outlets: 530+

Locations of units: U.K., Australia, U.S.

Investment range: £15,000 - £200,000

Minimum required capital: £30,000

Image: Rune Sovndahl, co-founder and board chair of Fantastic Services

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