global franchise newsletter sign up graphic

Stay in the know and receive the latest international franchising news, insight and investment opportunities

close catfish

Franchise watch: Little Kickers comes of age!

Franchise watch: Little Kickers comes of age!

The premier children’s football franchise celebrates its 18th anniversary

Keep up to date with the latest Global Franchise News sent straight to your inbox. Sign up here.

Content Partnership

With the company’s 18th anniversary approaching in a few months’ time, the team at Little Kickers has a lot to celebrate! From humble beginnings running classes for her two-year-old son, Lukas, and his friends in South London, Christine and her team have grown the business beyond recognition and classes are now attended by over 70,000 children around the world each week.

PASSION AND HARD WORK
It’s a model that many have since tried to copy, but Little Kickers has somehow managed to find the “secret sauce” that has enabled the network to successfully expand to more than 330 franchisees in over 30 countries. So what’s the secret?

“There’s no secret” laughs Christine, the founder, “everyone has just worked really hard! We’re lucky that our business attracts great people who are motivated by passion. Our role at head office is to develop the infrastructure, systems, and program to make the franchisees’ lives as easy as possible, so they can focus on the fun bits of running their businesses – like integrating classes into the local community and making sure to provide the very best quality of coaching to the kids.”

“There’s no secret – everyone has just worked really hard!”

So after 18 years, is there any sign of the business slowing down? Not with CEO Alan Kennedy at the helm! Having joined the company in March 2018, Little Kickers has undergone perhaps the most comprehensive change program in its history over the past 18 months. The network has moved on to the Salesforce CRM platform and a monthly recurring payment model has been successfully introduced. Marketing has switched almost entirely to digital and has been outsourced to Sparkgrowth, the franchise specialist agency, and a badge system has been introduced which enables parents to clearly identify the developmental skills their children are learning every three months and for the Little Kickers to be rewarded for their achievements.

Alan comments: “No-one likes change and introducing such a broad set of initiatives so early in my tenure as CEO was a challenge. But the franchisees responded really well and we’re now seeing the impact of the new measures on their businesses, and it’s safe to say that Little Kickers is really reaping the rewards of the change in program.”

THE FUTURE’S BRIGHT
So what’s next for Little Kickers? In addition to working with the existing franchisees to promote growth, the company is focusing on expanding its network through unit franchise sales in five key markets: the U.K., Germany, Spain, Mexico, and India. There are also exciting plans in the pipeline for a shift to an increased range of merchandise through an interactive online shop, and a push to become the most eco-friendly football club in the world.

AT A GLANCE

Established: 2002
Number of franchised outlets: 330 globally
Location of units: Mexico, Spain, Germany, India, and the U.K.
Investment range: Mexico $15,000, Spain €17,000, Germany €15,000, U.K. £15,000
Minimum required capital: $20,000 - $30,000
Contact: info@littlekickers.co.uk or +44 7860 846578

you may be interested in

franchise directory

  • TaxAssist Accountants

    Business & Professional Services, Financial Services, <100K, Featured

  • Cafe2U

    Food & Catering, Coffee, Take-away, <100K, Featured

  • 800 Pizza

    Food & Catering, Fastfood, Pizza, Take-away, Featured

view more
Connect with Linkedin Logo
Global White Logo Click Here
Close button

WHAT DO WE USE YOUR INFORMATION FOR?

Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

HOW DO WE PROTECT YOUR INFORMATION?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

DO WE USE COOKIES?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

DO WE DISCLOSE ANY INFORMATION TO OUTSIDE PARTIES?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

THIRD PARTY LINKS

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

CHILDRENS ONLINE PRIVACY PROTECTION ACT COMPLIANCE

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

ONLINE PRIVACY POLICY ONLY

This online privacy policy applies only to information collected through our website and not to information collected offline.

TERMS AND CONDITIONS

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at globalfranchisemagazine.com/terms-conditions

YOUR CONSENT

By using our site, you consent to our online privacy policy.

CHANGES TO OUR PRIVACY POLICY

If we decide to change our privacy policy, we will post those changes on this page

CONTACTING US

If there are any questions regarding this privacy policy you may contact us using the information below. All correspondence relating to the Website should be sent to: Global Franchise 21/23 Phoenix Court Hawkins Road Colchester Essex CO2 8JY Email: subscriptions@aceville.co.uk