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Franchise watch: Fitness franchising for the future with TRIB3

Franchise watch: Fitness franchising for the future with TRIB3

TRIB3 is showcasing its volume boutique model in markets around the globe.

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The reopening of the fitness industry across the world was greeted with huge positivity and praise following temporary closures of fitness facilities internationally – for many, it was imperative that this sector was allowed to open as soon as possible as the advice throughout the COVID-19 crisis has been that being physically activity and fighting fit has never been more important.

The team at boutique fitness franchise, TRIB3, welcomed the news and the opportunity to move forward with plans to keep growing their global family and get more people around the world moving.


TRIB3 is an exciting ‘volume boutique’ model fusing 45-minute zoned HIIT workouts and industrial-luxe design to create an unforgettable boutique workout experience. TRIB3’s proprietary TRI (Treadmills, Resistance and Intensity) training system and unique studio design allows for 42 to 60 spots-per-session, facilitating a lower price-per- session for consumers to maximize the available target market and creating a fast, effective breakeven point for store owners, even with distancing measures in place.

In month one after reopening its U.K. stores, TRIB3 saw 80 per cent of pre-COVID usage and an average NPS score of 78 demonstrating the resilience and exciting potential of the business model.

“Historically, after challenging financial global conditions, both leisure and franchising experience growth, as people look to increase their health and wellbeing and also to secure their own future income streams”

At TRIB3, customers are guaranteed results burning up to 1,000 calories per session, but they are also guaranteed to feel right at home with social connection squarely at the heart of the brand. Ultimately, inclusivity and community are some of the organization’s fundamental values so one of the things the TRIB3 team has been working on is how to make their business model as accessible as possible to support the seamless transition of the brand into new, global territories.

Chief development officer, Karl Dietrich, says: “The growth of the fitness sector is hugely important and franchising allows people who are wishing to take control of their personal situation and start their own business to do it with less risk and continuous support, throughout the lifetime of their franchise business. Historically, after challenging financial global conditions, both leisure and franchising experience growth, as people look to increase their health and wellbeing and also to secure their own future income streams via franchising; a proven model. It’s been imperative for us to develop COVID-secure processes to run our stores and support our franchisees and future master franchise partners whilst focusing on new ways to open up the opportunity for more people to own their own TRIB3.”


This has come in the form of an evolved, more flexible TRIB3 model. Using demographic and locational analysis and in delving into where prospective franchisees want to base themselves, the brand has developed a tiered size and investment model.

This means that depending on where the store will be located and the capital available to support that venture, franchisees can choose to open a smaller, more focused workout studio, or with larger amounts of available capital, a full TRIB3 store which includes an expansive social area and full-service mixology bar.

A smaller, focused studio has shown itself to be popular in highly residential areas while a larger, full-service store flourishes in corporate or high footfall locations. Either way, the fundamental TRIB3 studio and workout experience are always the same, as this is the thing that drives customers to come back time and time again. This means that for franchisees, they can start their own TRIB3 for as little as £59,000 initial investment, and for master franchisees, the process to recruit is simple and robust as the low levels of capital required opens up the largest possible audience.

Becoming a master franchise partner with TRIB3 means entering a booming industry with the highest levels of support and operational excellence. Boutique fitness represents the fastest growing proposition within the sector, indexing well with the large and influential Gen Z and millennial generations who, in 2018, represented around 70 per cent of membership/affiliation with boutique studios.


TRIB3 was created by one of the pioneers of the U.K. boutique market, Kevin Yates, and is underpinned by a highly experienced team with decades of collective experience in the fitness industry. With a proven, scalable model that allows for a fast break-even in each and every store, TRIB3 is focused on expansion worldwide; recruiting passionate, energetic master franchise partners to bring more people together through next-level workout experiences, worldwide.

In choosing to partner with TRIB3 as a master franchisee, you purchase the rights to develop an exciting, effective business that mirrors a proven franchisor process and a culture built around community, innovation, and results. Operational training and support are focused around 12 key pillars including marketing, sales, design, and systems to ensure you can benefit from established processes and systems as you build your business.

If you have the desire to join an industry that makes an increasingly important and positive impact worldwide with a model built for growth, then TRIB3 is the opportunity for you. With TRIB3 you’ll see fast, effective growth with a proven, volume boutique concept and an unforgettable brand.


Established: 2016

Number of locations: 11 (five franchised)

Location of units: Sheffield, Leeds, Manchester (opening Q4 2020 and Q1 2021), Bristol (opening September 2020), Helsinki, Moscow, Guangzhou, and Madrid - Cuzco, Basilica, and Goya

Franchise investment: Enquire for more information


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