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Franchise watch: Fantastic Services, the ‘one-stop-shop’ for all home services

Franchise watch: Fantastic Services, the ‘one-stop-shop’ for all home services

Technology where it counts, people where it matters

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From cleaning, gardening, landscaping, pest control, and waste removal, to handyman, plumbing, electrical, and building services, Fantastic Services offers end-to-end property maintenance and improvement to domestic and commercial customers. What started as a small professional cleaning company in London about a decade ago is now an international franchise with over 400 units in the U.K., the U.S.A., and Australia. The brand has set out to expand its reach through master franchising, offering exclusive rights to partners in new territories.

With so many services and franchise packages to choose from, the first word that comes to mind is ‘flexibility’ – but what makes Fantastic Services a truly exciting brand to partner up with is its successful use of automation and technology within an industry that was lagging in terms of convenience and accessibility. The company has invested over $AUD3.5m in building a sophisticated customer relationship management system that works in sync with its websites and mobile applications. The result? A fully automated online booking process that doesn’t require any human monitoring.

Fantastic Services gives customers easy access to prices and service availability in real-time, through its online booking platform and GoFantastic – the brand’s award-winning mobile app. This makes Fantastic Services one of the most convenient and accessible ways to have a job solved by professionals. And not just any professionals, but in-house tradespeople who have all the necessary skills and tools, and aim to achieve a high level of workmanship.

This is what sets Fantastic Services apart from traditional two-side marketplaces for tasks where people can post jobs and freelancers bid to get the job – instead, the customer can rely on complete solutions for their needs, all provided by one company. And by having its range of services completely standardized, all jobs are done in accordance with company standards.

“Automation is all the buzz nowadays, but I believe that Fantastic Services is a successful example of a company that resorts to automation only to make things better for the thousands of people who are involved with it,” says co-founder and CEO, Rune Sovndahl.

Saving money – and the environment
There are over 500 branded vehicles that roam the busy streets worldwide every single day, going from one job to another. Due to GPS optimization and automatically assigning jobs to technicians based on their skills, equipment, and proximity to the customer’s address, each vehicle’s traveled distance is reduced by about 10 miles a day – definitely winning a few points from Mother Nature due to reduced carbon emissions.

Fantastic Services provides comprehensive support to its franchisees and guaranteed customers from day one. It all starts with a streamlined onboarding process: the partners are introduced to the company’s online business model, service provision standards, and internal procedures. The very same management team that has grown the brand across three continents works closely with all newly joined partners to ensure their successful start and help them grow their business. Meanwhile, the headquarters of the company is concerned with all the marketing, helping master franchisees to discover local service providers and provide them with customers.

“Fantastic Services is all about delighting the customer. We are looking for partners who are willing to go the extra mile and provide that special attention to detail and win the hearts of first-time users and turn them into fans. That is why we created the Fantastic Club,” says Sovndahl.

The Fantastic Club is the company’s online premium subscription that grants the user access to preferential booking, price rates, and seasonal deals. There are over 36,000 users subscribed to the club.


Name of franchise: Fantastic Services
Established: 2009
Number of franchised outlets: 530
Location of units: Worldwide
Investment range: $AUD50,000 - $AUD200,000
Minimum required capital: $AUD50,000
Contact: +61 480 020 911

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