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Franchise watch: ERA is in demand, and ahead of the curve

Franchise watch: ERA is in demand, and ahead of the curve

Expense Reduction Analysts is on the cutting edge of cost optimization.

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As a finalist for the Global Franchise Awards 2021 in the Best White Collar Franchise category, Expense Reduction Analysts (ERA) was built to thrive in tough times. For nearly 30 years it has been acting as a trusted advisor, helping businesses to rebuild and grow no matter the economy.

This last year has been tough on a number of levels for many companies. Throughout it all, ERA has continued to support business communities by helping them to identify savings in their spending where they never thought possible.

“Much of this is due to the pioneering spirit that is engrained into the culture of the organization, allowing us as a network to innovate and find solutions for our clients in their time of need,” says Ed Purnell, EMEA franchise recruitment manager.

He continues: “As a franchisor, we tend to stay ahead of the curve in terms of the technology and tools that we provide to our franchise network, such as Teams and our internal Global App. Having these tools operational pre-pandemic has meant that our franchise partners were ready to effectively communicate, develop business relationships, and deliver solutions while others were still getting to grips with online meetings.”

“As a franchisor, we tend to stay ahead of the curve in terms of the technology and tools that we provide to our franchise network”


This approach and the ever-increasing demand for companies to operate in a more cost-efficient manner has allowed the ERA network to record its best month ever in March 2021 in client receipts and new client acquisitions.

New franchise partners joining the ERA network are also benefiting from this pioneering spirit, as the business continues to find new ways to support new starters – especially in their first year of operation.

For example, leveraging the power of social selling and networking is essential within the B2B environment; however, it can be difficult to master, especially when juggling the multiple tasks of starting a new business.

To combat this, ERA provides each new recruit with a dedicated resource who is focused on developing new routes to market and generating inbound leads for them. They do this for the first six months and provide training at the same time, so that the franchise partner can confidently take on the responsibility themselves.

New software leveraging artificial intelligence is also being released to the franchise network which allows franchisees to automate much of the front-end analysis and provide amazing visualizations to their clients.

These innovations and more have been developed by ERA’s in-house Incubator team, who nurture initial concepts into fully researched, developed, and robust programs or tools for the whole network to use.

This forward-thinking approach combined with the increasing demand for their “No Savings, No Fee” services has meant that ERA is a very attractive franchise business model in today’s world, and during 2020 it has seen a rapid increase in inquiries for the brand internationally.

If you are wondering whether you could be a part of this network, you will need to have a strong career at management level. That being said, you do not need to have an analytical background. Many of ERA’s franchise partners come from a sales or operational background as well as many others.


Established: 1992

Number of units: 700+

Location: Worldwide

Investment range: $50,000 - $100,000 (single unit), $150,000 - $1,000,000 (area or master)

Minimum required capital: $50,000


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