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Franchise watch: Chaiiwala is living to serve the community

Franchise watch: Chaiiwala is living to serve the community

Chaiiwala is looking to bring its service-focused offering to markets around the world.

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Chaiiwala is a fast-growing brand looking to disrupt the billion-pound hot drinks industry with its variety of chaii and urban-style desi street food. In the same way that the original Chaiiwala on the streets of India was the epitome of the community he or she served, this brand lives for the community it serves.

The organization refuses to rest until Chaiiwala has become everyone’s favorite source of high-quality chai and desi street food. It plans to achieve this goal by offering a varied, approachable fast-casual operation, with dine-in, takeaway, and delivery options so that consumers can access Chaiiwala’s iconic menu from wherever they are in the world.

ONE TO THREE OPENINGS A MONTH

Chaiiwala began its franchise journey three years ago, and since then, it has opened over 35 unique and stunning stores throughout the U.K. market. Its aim is to be recognized as one of the top casual dining and beverage brands in the U.K. and globally and to achieve this, it is looking for suitable franchise partners that can develop Chaiiwala in South Asia, the U.S., and the Middle East.

The brand’s current development pipeline includes 50 additional U.K. stores in 2021, and a further 60 in 2022. Because of this incredible growth, Chaiiwala doesn’t currently have any further territories available for this saturated market. It has signed up a total of 200 locations among its current franchise network and plans to open one to three new sites every single month.

However, in early 2021, the brand will be entering North America and Canada with the opening of the first Chaiiwala locations in the Great White North, as well as New York City. Constant inquiries are coming in from franchisees that have recognized the potential of this global-focused brand, and Chaiiwala is always looking for the perfect global partners to take its simple but effective model into entirely new international regions.

ORGANIZATIONAL STRENGTH

Franchisees who partner with Chaiiwala can be confident that not only have they joined a rapidly-growing brand, but that they will also receive considerable support to ensure that their locations not only thrive but stand apart in their respective markets.

Chaiiwala’s experienced management team and strong industry knowledge positions the brand as a thought-leader in the fast-paced retail food sector. Its in-house marketing, branding, and social media teams enable the brand to quickly spread product and brand awareness among customers; ensuring that stores will always have queues of people thirsty for the latest product innovations.

Additionally, Chaiiwala’s finance department closely monitors the company’s financial operations, including tax preparation, auditing, banking, and other daily financial requirements. No brand can succeed without solid groundwork, and this is something that Chaiiwala has prioritized so that franchisees can focus solely on the growth of their own locations.

Consumers and franchisees alike are looking for integrity and transparency in brands that they align with now more than ever, and this is another area that Chaiiwala has made a priority in order to future-proof the organization. Property training is always in place to ensure staff development and retention, and Chaiiwala is always looking to grow the brand in new and exciting ways. As such, research and development is at the forefront of things behind-the-scenes, with the latest technology and operations being implemented to keep the experience running as smooth as possible.

“Constant inquiries are coming in from franchisees that have recognized the potential of this global- focused brand”

- Nil Naik, franchise director

In-house chefs also search for and test new recipes and marinades in the brand’s central test kitchen, and the Chaiiwala real estate team is constantly prospecting strategic locations for growth that align with the brand’s key metrics. Put simply: this is a franchise brimming with forward momentum.

INSPIRING MENU

One of the key differentiators for Chaiiwala in the competitive fast-casual market is its iconic product offering, with a menu that takes customers on a journey directly into the heart of India. With breakfast, lunch, and dinner options catering to a wide demographic, there’s always somebody to serve.

Standout menu items include the likes of Karak Chaii and Karak Coffee, Kebab Paratha Rolls, Desi Breakfast Spreads, and Karak Coffee Cake. It’s this ever-improving product range that has enticed customers to visit Chaiiwala multiple times every week, and has led the brand to take an increasing market share from competitors like Costa and Starbucks.

Chaiiwala’s menu is also highly photogenic, and the brand’s strong command of its Instagram presence leads to organic brand awareness among its many customers. The official Chaiiwala Instagram page has over 45,000 followers, and its products are also shared among thousands of happy customers; leading to lead generation and even further growth.

Join Chaiiwala on its journey to success, and bring its beloved offering to your local market.

AT A GLANCE

Established: 2015

Number of franchised outlets: 35

Location of units: U.K.

Investment range: £200,000 - £250,000

Minimum required capital: £200,000

Contact: franchise@chaiiwala.co.uk, 0116 3677485

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