global franchise newsletter sign up graphic

Stay in the know and receive the latest international franchising news, insight and investment opportunities

close catfish

Franchise watch: A recession-resistant business in high demand – ERA

Franchise watch: A recession-resistant business in high demand – ERA

Expense Reduction Analysts is helping businesses survive and thrive during economic turbulence.

Keep up to date with the latest Global Franchise News sent straight to your inbox. Sign up here.

Content Partnership*

For commercial professionals looking to build a successful B2B franchise, Expense Reduction Analysts (ERA) offers a proven business model and established methodology for cost optimization that is scalable, can be managed remotely, and will help businesses to rebuild the economy during times of worldwide challenge.

In fact, as part of a Global Insights report, it was shown that 61 per cent of financial leaders across 70 countries consider cost and process optimization as essential to their business strategy over the next 24 months.


When lockdown orders came into effect across the globe, ERA franchisees were still able to manage their business just as effectively as ever. This is thanks to the extensive remote training on offer as part of the ERA experience, which ensured that the expertise of over 700 remote ERA consultants – many of who have been working from their own homes since joining the franchise – could connect with businesses and their peers to ensure cost optimization and savings.

As well as the remote training provided to existing members of the ERA franchise network, new franchisees are now able to participate in their introductory training right from the comfort of their own homes. These remote onboarding sessions have been met with enthusiasm and positivity, and have showcased a franchise brand that isn’t afraid to adapt to the shifting business environment.


By utilizing a low-risk business model, ERA is an easily scalable franchise business that has established a presence in more than 40 countries across the globe, offering an attractive “no savings, no fee” proposition to its clients.
Consultants achieve these savings by collaborating with their peers and a collection of experts and vendors and leveraging the latest technology to find areas of efficiency. These tried-and-tested methods unlock significant savings for businesses to reinvest, and the collaborative side of the process allows franchisees to ensure the highest level of possible savings are achieved for clients, covering multiple cost categories that one consultant simply could not deliver on their own.

“We take great pride in the quality and professionalism of our global network”


To further expand its potential reach and support even more clients from an increasing number of countries, ERA recently expanded into Greece and has been growing significantly throughout Europe. The brand is looking for new franchisees in locations such as Ireland and Turkey but is open to white collar experts from all around the globe.

“Expense Reduction Analysts, at its core, is an international network built on collaboration and leverage between people, based on the unique methodologies and processes ERA has developed over the last 27 years” said Dani Girolami, franchise sales manager. “As a franchise, through our experience, business expertise, and passion, we deliver indispensable and ongoing value to clients. We take great pride in the quality and professionalism of our global network and are always looking for talented individuals to join our business; whether that be in existing markets with established networks, or in new territories through the sale of master licenses.”


ERA founder and executive chairman, Fred Marfleet, concurs: “We are better positioned today than we have ever been. Our model and structure fit the current, fast-changing business scene and are extremely well suited to today’s economy.”

The economy may be in a condition unlike it ever has been before, following the recent events that shook not only the franchise industry but the business world at large; however, this has only proven just how indispensable the ERA framework is – especially during a time of crisis. In fact, new Italian franchisees joined as ERA franchisees back in April 2020, during the height of the pandemic, and there has been a continuous rise in inquiries since then. Multiple campaigns launched in recent months, including “here to help” and “free advice”, have supported companies through challenging times, and have helped them to get their operations back on track. The Power Assist program has also helped new franchisees to receive valuable leads, learn how to deliver webinars, and enact strong digital and physical mail campaigns. Attendance numbers for ERA’s webinar sessions have even been in excess of 300 participants for a single session.


It’s important to note that with an extensive wealth of analytical knowledge in the ERA network already, new franchisees don’t need to be analysts or cost specialists when inquiring about ownership. In fact, many new ERA franchisees bring experience from commercial- and sales-focused backgrounds, and channel this experience into client acquisition and sales; utilizing the expertise of analysts already within the ERA network to provide comprehensive solutions.

If you think you would be a good fit for ERA, and are interested in rebuilding the economy, then make sure to get in touch.


Established: 1992

Number of franchised units: Over 700

Location of units: Worldwide

Investment range:

Single unit: $50,000 - $100,000

Area or master: $150,000 - $1.5m

Minimum required capital: $50,000


you may be interested in

franchise directory

  • TaxAssist Accountants

    Business & Professional Services, Financial Services, <100K, Featured

  • Cafe2U

    Food & Catering, Coffee, Take-away, <100K, Featured

  • 800 Pizza

    Food & Catering, Fastfood, Pizza, Take-away, Featured

view more
Connect with Linkedin Logo
Global White Logo Click Here
Close button


Any of the information we collect from you may be used in one of the following ways: To personalize your experience (your information helps us to better respond to your individual needs) To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you) To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs) To process transactions your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested. To administer a contest, promotion, survey or other site feature To send periodic emails The email address you provide for order processing, will only be used to send you information and updates pertaining to your order. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.


We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.


Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.


We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.


This online privacy policy applies only to information collected through our website and not to information collected offline.


Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at


By using our site, you consent to our online privacy policy.


If we decide to change our privacy policy, we will post those changes on this page


If there are any questions regarding this privacy policy you may contact us using the information below. All correspondence relating to the Website should be sent to: Global Franchise 21/23 Phoenix Court Hawkins Road Colchester Essex CO2 8JY Email: