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Franchise Watch: A franchisee’s best friend - Dogtopia

Franchise Watch: A franchisee’s best friend - Dogtopia

Be a part of this award-winning pet care franchise.

Content Partnership*

Dogtopia is North America’s fastest-growing pet franchise, and offers personalized care for dogs in a fun, safe, and comfortable environment. If you want to be a part of an industry that’s expected to be worth upward of $100bn in 2021, then this is a brand worth investing in.

We got the chance to speak with Neil Gill, CEO, following Dogtopia’s recent win of the Best Lifestyle Franchise at the Global Franchise Awards 2020.

GF: What qualities do you believe earned Dogtopia the title of Best Lifestyle Franchise 2020?

NG: Dogtopia’s noble cause of “enhancing the joy of dog parenthood” is focused on developing better canine citizens through socialization, education, and exercise within our playrooms.

Dogs come home happier and more content, well-socialized and more comfortable in new environments, which leads to a better quality of life for both the dog and the pet parent. Dogtopia’s doggie daycare strengthens the bond between pet parents and their furry children.

GF: What is the secret of successful international franchising?

NG: The secret is understanding the cultural nuances of each market, both abroad and locally. This knowledge will help to ensure you are satisfying the needs of pet parents and their desire for safety, fun, and convenience, and how best to incorporate socialization, education, and exercise for their dogs.

GF: When did the brand start, and how has it developed since?

NG: Dogtopia was founded in 2002 in Virginia by a husband-wife team. The brand started franchising in 2005 and was later acquired by Thomas Franchise Solutions in 2015. Dogtopia has more than 130 dog daycares across the United States and Canada, that are owned by dog-loving entrepreneurs.

GF: What makes the brand an attractive proposition for a potential franchisee?

NG: The ability to work and play in a fun, growing sector, and have a career that you enjoy while being surrounded by genuine, caring people driven by the love of the dog.

GF: What do you look for in an ideal master franchisee?

NG: An understanding of the local market, operational experience within franchising, ability to scale, strong planning capabilities, and being well-funded.

GF: What’s next for the brand?

NG: 2020 is very focused on single-unit economics, scalability, and strong, sustainable growth.

AT A GLANCE

Established: 2002

Number of franchised units: 131

Location of units: U.S. and Canada

Investment range: $757,253 - $1,553,415

Minimum required capital: $200,000 liquid, $1m net worth

Contact: Alex Samios, alexs@dogtopia.com

dogtopia.com

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